COS Released Autumn/Winter 2026 Campaign
The London-based fashion brand revealed its latest collection through a New York City-based photoshoot.
Updated on Oct. 2, 2026 in Fashion
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Fashion brand COS has released its Autumn/Winter 2026 advertising campaign. The collection features a mix of luxury materials and relaxed silhouettes captured on the streets of New York City.
Why it matters
The campaign highlights the brand's shift toward voluminous tailoring and refined textile choices for the upcoming season. It serves as a visual showcase for the season's core aesthetic and design direction.
The collection features cashmere, leather, suede, and merino knitwear, utilizing a color palette of black and white with purple and floral accents. Womenswear includes cotton shirts with French cuffs, while menswear highlights waxed-cotton trench coats.
The players
COS
This London-based fashion retailer is known for its minimalist, modern approach to design and wardrobe essentials.
Mark Kean
He is a professional fashion photographer responsible for capturing the imagery for this seasonal campaign.
Jane How
She is a fashion stylist who directed the aesthetic and wardrobe pairings for the Autumn/Winter 2026 campaign.
Awar Odhiang
She is a professional fashion model who serves as one of the featured faces for the campaign.
Leon Dame
He is a prominent fashion model featured in the brand's latest seasonal marketing imagery.
The details
Photographed by Mark Kean and styled by Jane How, the campaign features models including Awar Odhiang and Leon Dame in New York. The collection emphasizes relaxed proportions in double-breasted blazers, dresses, and maxi coats.
Timeline
The Autumn/Winter 2026 campaign was released as part of the brand's seasonal collection rollout.
Culture Shift
The campaign reflects the ongoing industry-wide transition toward more relaxed, voluminous silhouettes that prioritize comfort without sacrificing structure. It underscores the broader shift away from restrictive, slim-fit tailoring that dominated the high-fashion market in previous years.
Consumers can expect to see these new silhouettes and material combinations, such as leather flight jackets and oversized coats, appearing in retail stores throughout the season. These pieces represent a shift in the brand's seasonal offering that will influence wardrobe planning for colder months.
The takeaway
This collection prioritizes versatile, luxury-grade materials like cashmere and suede to build a functional seasonal wardrobe. Shoppers looking for modern, relaxed tailoring should look for the brand's use of double-breasted cuts and unique collar details this season.
Further reading
Discover more about the latest trends in the Fashion section.
More information
View the complete lookbook and collection details on the official COS website.
Source note: This article includes information reported by Wallpaper*.
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