Coinpayments Appointed Founder Alex Alexandrov Group CEO

The digital asset payment platform has named its founder as group CEO alongside three other senior executive hires.

Updated on Oct. 2, 2026 in People

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Coinpayments has appointed founder Alex Alexandrov as group CEO, alongside three new senior executive hires to lead the digital asset platform’s global expansion. AI Illustration. Upload story photo >

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Coinpayments has appointed its founder, Alex Alexandrov, as the new group CEO, succeeding former CEO Ali Rafi. The company also announced the addition of three new executives to its senior leadership team to oversee its next growth phase.

Why it matters

This leadership transition is intended to position the company for a new phase of global digital-asset adoption. By integrating experienced executives from the financial services and asset management sectors, Coinpayments aims to accelerate its market expansion.

Coinpayments has processed over $50 billion in total transaction volume while supporting more than 250,000 merchants and one million global wallet users. The new leadership team brings decades of combined experience across financial and asset management.

The players

Alex Alexandrov

The founder of Coinpayments who has now transitioned into the role of group CEO.

Ali Rafi

The former group CEO of Coinpayments who has been succeeded by Alex Alexandrov.

Simon Dewsbury

The newly appointed Group Chief Financial Officer who brings 15 years of professional experience.

Nigel Brook-Walters

The newly appointed Group Chief Revenue Officer with 25 years of professional experience.

Stacy Belf

The new Head of Sales for North America who previously completed an 11-year tenure at State Street.

The details

The firm hired Simon Dewsbury as Group Chief Financial Officer, Nigel Brook-Walters as Group Chief Revenue Officer, and Stacy Belf as Head of Sales for North America. These appointments follow the company's 13-year history of enabling digital-asset payments for a wide range of global merchants.

Timeline

  1. Alex Alexandrov founded the company 13 years ago.

Market Landscape

This leadership shakeup follows the broader industry trend of the ongoing shift toward mainstream corporate adoption of digital-asset payment rails. These appointments signal a competitive pivot toward hiring experienced traditional finance leaders to capture institutional market share.

For the company's 250,000 merchant partners, this change reflects a shift toward more formal corporate management and potentially expanded service offerings. Users should expect a continued focus on platform stability as the company integrates its new executive leadership.

The takeaway

The addition of seasoned financial executives underscores the maturation of the digital asset payment sector. Investors and merchants should monitor how these new leaders integrate traditional asset management practices into the existing platform infrastructure.

Further reading

For more information on executive movements in the financial sector, visit our People section.

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