Aston Martin Will Host 2027 UNLEASHED Track Events
The luxury automaker scheduled three high-performance driving events for customers throughout 2027.
Updated on Oct. 2, 2026 in Performance Vehicles
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Aston Martin has announced its 2027 UNLEASHED customer programme, featuring three dedicated track events. The initiative provides owners of high-performance vehicles like the Valkyrie and Valhalla with professional track support.
Why it matters
The programme allows owners to explore the engineering capabilities of their vehicles in controlled environments. Participants gain access to professional coaches and engineers to refine their driving skills on legendary tracks.
Aston Martin has slated three international track events for the 2027 calendar year. The programme is specifically engineered to accommodate high-performance models including the Valkyrie and Valhalla.
The players
Aston Martin
This British manufacturer is a globally recognized producer of luxury high-performance sports cars and grand tourers.
The details
Attendees will work with on-site coaches to improve their mastery of racing lines and braking points. Additionally, dedicated engineers will provide telemetry reviews and data analysis to help customers optimize vehicle performance.
Timeline
April 2027 for the Imola track event.
May 2027 for the Silverstone track event.
September 2027 for the Japan track event.
Roadmap
This programme reflects a broader industry shift toward offering immersive, high-touch support services for owners of ultra-exclusive performance vehicles. It helps Aston Martin deepen brand loyalty by transitioning from simple vehicle sales to managed, professional-grade ownership experiences.
Owners of qualifying Aston Martin models gain exclusive access to professional racing infrastructure that would otherwise be unavailable to individual drivers. The programme offers a pragmatic way to utilize vehicle performance metrics in safe, closed-course environments.
The takeaway
Customers interested in these sessions should begin preparing their vehicles and tracking availability as the 2027 schedule approaches. These events offer a rare opportunity to leverage factory-backed data analysis to improve individual driving precision.
Further reading
Learn more about the latest developments in Performance Vehicles.
Source note: This article includes information reported by Forbes.
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