Al-Futtaim Partnered With Juspay for Payment Orchestration
The retail group has integrated the platform to manage complex cross-border transactions across its international brands.
Updated on Oct. 2, 2026 in Financial Services
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Al-Futtaim has tapped payment orchestrator Juspay to streamline financial operations as its businesses increasingly rely on online channels. This partnership aims to manage the growing complexity of digital payments in an era where alternative methods like stablecoins are gaining traction.
Why it matters
As cross-border commerce expands, retailers face significant payment hurdles that require advanced orchestration. Integrating diverse payment technologies helps companies manage these workflows more efficiently while adapting to shifting consumer preferences.
Al-Futtaim businesses generate 30 to 50 percent of their total spending from online channels. Meanwhile, bank surveys indicate that half of financial institutions believe current payment technology lacks sufficient maturity for widespread implementation.
The players
Al-Futtaim
This Dubai-based conglomerate operates a diverse portfolio of businesses across automotive, retail, real estate, and financial sectors.
Juspay
The company provides a payment orchestration platform designed to simplify complex financial transaction flows for global merchants.
The details
Al-Futtaim is leveraging Juspay to harmonize its payment processes across all global markets and brands. The initiative comes as the UAE and surrounding regions see a rise in alternative payment methods, including the local Jaywan debit system, crypto, and various stablecoins.
Timeline
The baseline year for measuring payment technology volume was 2025.
Industry analysts project market share figures for 2035.
Market Landscape
This partnership highlights the industry-wide transition toward integrating emerging digital assets like stablecoins and CBDCs into standard retail payment infrastructure. It marks a significant shift as traditional players like Swift face increasing competition from more agile, decentralized payment alternatives.
Shoppers may notice a wider array of payment options at checkout as retailers modernize their financial backends. These changes are designed to make cross-border transactions faster and more secure for customers engaging with global brands.
The takeaway
Retailers are increasingly turning to orchestration platforms to bridge the gap between traditional banking and new digital payment methods. Consumers should expect their purchasing experience to become more flexible as these technologies become standard industry practice.
Further reading
Learn more about the latest developments in the sector on our Financial Services page.
Source note: This article includes information reported by Khaleej Times.
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