Warner Bros Will Shop 100 Cooks at Mipcom
The media group plans to present its latest culinary competition and additional program slate in Cannes this October.
Updated on Oct. 1, 2026 in Cooking
Warner Bros International Television Production will showcase the culinary competition 100 Cooks to international buyers at the Mipcom event in October 2026. The production company is set to present a broad slate of scripted and unscripted formats during the market.
Why it matters
The presentation at Mipcom represents a strategic effort by Warner Bros International Television Production to secure global distribution for its latest television properties. By showcasing a diverse range of formats, the company aims to attract network interest and expand the reach of these productions to international audiences.
The show 100 Cooks, which features 100 home cooks, was originally produced by Lando Entertainment for the Food Network. Additional formats in the slate include the comedy gameshow Unacceptable and the scripted titles Crackhead, Time:out, and United.
The players
Warner Bros International Television Production
This is a global media entity responsible for the development, production, and distribution of television content across various markets.
Terry Crews
He is an American actor and television host known for his work in both comedy and reality television series.
Mipcom
This is an annual trade show held in Cannes that serves as a global marketplace for entertainment content.
The details
The culinary series 100 Cooks is hosted by Terry Crews and incorporates elements of chance to determine the progression of the participants. Beyond this competition, the studio will also highlight shows like The Dark Side, Home Town Takeover, and Bachelor Mansion Takeover, alongside team-based comedic debate formats.
Timeline
Warner Bros will present its program slate at Mipcom in October 2026.
Culture Shift
The launch at the Mipcom international television content market highlights the ongoing industry trend of packaging varied content slates for global licensing. This strategy reflects the broader shift in how media companies leverage high-profile trade events to secure international distribution.
Viewers can anticipate seeing these formats appear on local networks or streaming services following successful international licensing deals. The introduction of these shows may change television schedules and broaden the variety of culinary content available to domestic audiences.
The takeaway
The move demonstrates how studios rely on major trade markets to push domestic hits into the global entertainment ecosystem. Audiences should expect a rise in international adaptations of these formats as they move from production to local broadcast schedules.
Further reading
Explore more trends in Cooking formats and culinary programming.
Source note: This article includes information reported by C21Media.
