THG Fulfil Expanded Partnership With AutoStore
The logistics firm has secured global distribution rights for the entire AutoStore automation product range.
Updated on Oct. 1, 2026 in Robotics
Live Poll
Is it generally better for businesses to own their technology outright rather than subscribe to it?
THG Fulfil has expanded its partnership with AutoStore to offer global distribution rights under a traditional capital expenditure model. This move allows brands to implement automation systems through both outright ownership and robotics-as-a-service frameworks.
Why it matters
The expanded partnership provides retailers with increased commercial flexibility when investing in warehouse automation. By diversifying procurement models, firms can better scale their distribution operations according to their specific capital strategies.
THG Fulfil currently manages 796 AutoStore robots, capable of delivering over 11,000 bins to picking stations per hour. The integration has achieved a 78 percent reduction in average pick wait times.
The players
THG Fulfil
This logistics company provides e-commerce fulfillment services and operates proprietary warehouse control software.
AutoStore
This international robotics company specializes in cube-based automated storage and retrieval systems.
Footasylum
This footwear and apparel retailer maintains automated distribution infrastructure featuring 85 R5 robots.
The details
THG Fulfil now distributes the full suite of AutoStore products, including R5 Pro, R5 Pro+, and various port systems like the CarouselPort and VersaPort. The company has demonstrated its deployment capability through projects like the Footasylum facility, which utilizes 85 R5 robots to manage 96,000 bin locations.
Timeline
October 1, 2026: Official publication of the partnership expansion.
The Tech Race
The expansion reflects a broader shift toward integrating the AutoStore R5 robot fleet into global retail supply chains. This move positions the partnership to capture market share as firms replace legacy manual picking systems with high-density automated grids.
Retail customers may see faster order fulfillment times as more brands adopt automated picking systems. The diversification of acquisition models makes warehouse technology accessible to a wider array of retailers, potentially reducing operational overhead for smaller brands.
The takeaway
Retailers now have more financial options for scaling their automation capabilities beyond traditional asset ownership. Businesses looking to improve logistics efficiency can leverage these varied procurement models to match their current cash flow needs.
Further reading
For more on industry automation trends, visit our Robotics section.
Source note: This article includes information reported by Insider Media Ltd.
Live Poll
Is it generally better for businesses to own their technology outright rather than subscribe to it?
