Samsung Electronics MENA Appointed Head of Communications
Douâa Jazouli has been named as the new Head of Communications and Brand Marketing for Samsung Electronics MENA.
Updated on Oct. 1, 2026 in People
Samsung Electronics MENA has appointed Douâa Jazouli to lead its regional communications and brand marketing initiatives. Jazouli brings over 12 years of international experience across multiple global markets to the role.
Why it matters
The appointment aims to bolster Samsung's regional PR strategy and strengthen brand positioning throughout the MENA markets. Jazouli is expected to leverage her diverse background to drive consumer engagement for the technology company.
Douâa Jazouli brings over 12 years of professional experience to the position. Her background includes work across the automotive, travel, technology, and corporate sectors in the Middle East, North Africa, and North America.
The players
Samsung Electronics MENA
This entity serves as the regional division of the South Korean technology conglomerate, managing operations throughout the Middle East and North Africa.
Douâa Jazouli
She is a marketing and communications executive with over 12 years of international experience across the automotive, travel, technology, and corporate sectors.
The details
Jazouli will oversee regional communications and public relations strategy for the firm. She is tasked with driving brand positioning and consumer engagement efforts across all markets within the MENA region.
Timeline
The appointment of Douâa Jazouli was announced on October 1, 2026.
Market Landscape
This appointment reflects the ongoing shift toward regionalized corporate communications strategies among global tech firms aiming to capture diverse international audiences. It positions the company to better compete for market share by aligning local marketing efforts with regional consumer expectations.
Consumers in the MENA region may see a shift in how Samsung engages with the public and potential changes in regional brand messaging. These updates are intended to provide more relevant and targeted communication for regional tech users.
The takeaway
Effective brand marketing requires leaders who can bridge the gap between corporate technology and local consumer needs. Building a career across diverse sectors like automotive and travel often provides the versatile toolkit necessary for managing complex regional PR strategies.
Further reading
For more information on executive changes and leadership updates, visit our People section.
Source note: This article includes information reported by Campaign Middle East.
