Roger Federer Has Lost Billionaire Status
A sharp decline in the share price of athletic apparel brand On has reduced the former tennis star's net worth.
Updated on Oct. 1, 2026 in Tennis
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Roger Federer no longer holds billionaire status after the stock price of On plummeted nearly 40 percent in 2026. A single-day drop in the company's share price erased at least $52 million from the tennis icon's personal fortune.
Why it matters
The decline in Federer's net worth reflects investor anxiety regarding On, which is facing weaker market demand in the Americas and slowing wholesale growth. The stock drop impacts the athlete's significant 3 percent ownership stake, which had previously reached a peak value of $310 million.
Federer originally invested $50 million for his 3 percent stake in the company, a figure dwarfed by his total career tennis prize money of $131 million. Despite the current stock slide, the brand reported second-quarter sales of $1.05 billion, representing a 21.6 percent increase.
The players
Roger Federer
He is a retired professional tennis player who holds 20 Grand Slam singles titles and has transitioned into a prominent business investor.
On
It is a Swiss athletic footwear and performance apparel company that focuses on innovative manufacturing technology.
Nike
It is a global corporation that designs, develops, and sells athletic footwear, apparel, and equipment.
The details
Federer, who left Nike in 2018 to join the Swiss company, has been deeply involved in the development of footwear at the brand's Zurich laboratory. While the brand achieved $3.7 billion in annual sales in 2025 and maintains a gross margin of 65.4 percent, current investor sentiment has turned cautious due to regional performance concerns.
Timeline
Federer left Nike in 2018.
The athlete invested in On in 2019.
The brand released The Roger Centre Court 0-Series in 2020.
On recorded $3.7 billion in annual sales during 2025.
The company's stock price fell nearly 40 percent in 2026.
Season Trajectory
This financial shift highlights the volatility of athlete-backed equity portfolios in the competitive global sportswear market. It marks a departure from the traditional endorsement-only model, as major brands increasingly rely on star-power investments to compete with legacy industry giants.
The stock decline limits the immediate liquidity of one of the most prominent athlete-led investment portfolios in the sports world. This valuation change serves as a financial benchmark for how market demand in the Americas directly impacts the personal wealth of high-profile brand partners.
The takeaway
The event serves as a reminder that even high-profile celebrity investments are subject to the same market pressures as traditional institutional holdings. Investors should weigh the risks of concentration in single-sector equity when evaluating personal net worth stability.
Further reading
For more on the business side of professional athletes, visit the Tennis section.
Source note: This article includes information reported by The Times of India.
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