NFL and Paramount Released SpongeBob Apparel Collection
The exclusive co-branded clothing line launched ahead of the 2026 NFL EMEA games across four European nations.
Updated on Oct. 1, 2026 in Football
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The NFL and Paramount have debuted a new apparel collection featuring SpongeBob SquarePants characters alongside team logos. The gear is available to fans at pop-up shops throughout the UK, France, Spain, and Germany.
Why it matters
The collaboration aims to strengthen the league's connection with international families. By blending a globally recognized animated franchise with American football branding, the initiative serves as a liaison to new viewers during the European season.
The animated series reaches audiences in over 180 markets and is translated into more than 30 languages. The apparel line manufactured by Outerstuff spans sizes from infants to adults, including jerseys and varsity jackets.
The players
NFL
The National Football League is the premier professional American football organization that coordinates international game series.
Paramount
Paramount Global is a leading media conglomerate that owns Nickelodeon and manages intellectual property partnerships.
Outerstuff
Outerstuff is a specialized apparel manufacturer known for producing licensed sports and character merchandise for youth and adult markets.
Nickelodeon
Nickelodeon is a television network based in Burbank, California, responsible for the production of animated content.
The details
The collection combines the iconic NFL logo with various character designs from the Nickelodeon series. Products are sold through pop-up retail locations at game sites and via a dedicated online store.
Timeline
The 2026 NFL EMEA and London games occur throughout the year.
The collection became available during game week in October 2026.
Season Trajectory
This collaboration follows a pattern set by the NFL international series expansion strategy to deepen engagement in overseas markets. The retail presence mirrors broader efforts to increase team awareness among diverse global demographics throughout the 2026 season.
Fans in the UK, France, Spain, and Germany can purchase specific items like hoodies and fashion jerseys directly at stadium pop-up locations. The expanded size range ensures that the apparel is accessible to families, ranging from infant vests to adult-sized merchandise.
The takeaway
Licensing deals remain a primary vehicle for sports leagues to transcend traditional game broadcasts and reach broader household audiences. Families attending the international games can now access these localized products as part of the broader fan experience.
Further reading
For more on how the league engages international fans, visit the Football section.
Source note: This article includes information reported by Licensing.
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Would you purchase apparel featuring character partnerships like the NFL's SpongeBob SquarePants collection?
