Mews Launched Guest Messaging and Automations Software
The new hotel technology platform consolidates communication channels and automates routine guest services.
Updated on Oct. 1, 2026 in Hotels
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Mews has introduced a new suite of software features designed to streamline hotel operations through centralized guest messaging and automated workflows. The tools aim to reduce the time staff spend on repetitive tasks by leveraging artificial intelligence.
Why it matters
Hotels frequently struggle with fragmented communication channels that lead to missed messages and inefficient service delivery. This technology allows properties to shift focus from manual administrative duties toward meaningful guest interactions.
During the beta period, 47,000 automations were processed across the Mews system. Additionally, the AI tool successfully addresses 80% of routine guest inquiries.
The players
Mews
Headquartered in Amsterdam, this company provides cloud-based property management software for the hospitality industry.
Strawberry
This hotel group participated in the software beta and utilized the system to automate upgrades for its loyalty program members.
The details
The platform aggregates guest messages from WhatsApp, SMS, Booking.com, Expedia, and the Mews Guest Portal into a single thread linked to individual guest profiles. Its no-code workflow engine executes hotel tasks automatically based on pre-defined rules, such as processing room upgrades.
Timeline
October 1, 2026: Mews launched the new software suite.
Travel Outlook
This release follows the integration of the Mews Guest Portal, signaling a broader industry shift toward centralized digital platforms for hotel management. Such tools enable properties to manage seasonal fluctuations in guest demand more efficiently through automated operations.
Travelers can expect a more consistent communication experience as hotels consolidate messages from various booking platforms into single threads. Guests at participating properties may also experience faster automated processing for room upgrades and standard requests.
The takeaway
Hotels are increasingly relying on automated systems to handle high-volume guest inquiries and administrative tasks. Travelers should look for properties that prioritize these digital integrations to ensure a more seamless and responsive stay.
Further reading
Learn more about the latest innovations in Hotels management technology.
Source note: This article includes information reported by Hotel Online.
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