Medline EMEA Launched Campaign to Improve Surgical Efficiency
The 10 Minutes That Matter initiative highlights how custom surgical trays save prep time for clinical staff.
Updated on Oct. 1, 2026 in Nursing Jobs
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Medline EMEA has officially launched its 10 Minutes That Matter campaign to underscore the vital importance of time within the operating theatre. The initiative promotes the use of custom surgical trays, which a study found can save more than 10 minutes in preparation time.
Why it matters
Clinical teams face increasing stress and burnout due to high workloads and complex responsibilities. By streamlining preparation, surgical staff can reclaim valuable time to focus directly on patient care.
Medline has delivered more than 120 million Sterile Procedure Trays in EMEA since 2011. The company maintains a global workforce of more than 45,000 employees across 100 countries.
The players
Medline EMEA
This division operates as part of a global medical supplies manufacturer headquartered in Northfield, Illinois.
The details
Sterile Procedure Trays consolidate multiple necessary components into a single pack, reducing the operational burden of managing individually wrapped items. This workflow shift is designed to simplify the operating room environment and mitigate nurse fatigue.
Timeline
Medline has delivered Sterile Procedure Trays in the EMEA region since 2011.
The 10 Minutes That Matter campaign was launched on October 1, 2026.
Market Landscape
This campaign aligns with a broader industry trend toward operational simplification as healthcare systems struggle to manage rising provider stress. By shifting to consolidated supply models, manufacturers like Medline aim to capture greater market share by directly addressing the logistical pain points of surgical staff.
Clinical staff may experience reduced daily preparation tasks as facilities adopt consolidated procedural packs. These efficiency gains are intended to lower administrative stress and allow nurses more time for direct patient interaction.
The takeaway
Optimizing surgical preparation through consolidated kits is a practical strategy for reducing nurse burnout and improving operational flow. Healthcare facilities should evaluate whether switching from individual supply management to integrated kits can yield similar time savings for their own teams.
Further reading
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More information
Read additional details regarding sterile procedure trays information.
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