MarcyPen Will Buy LVMH Stake in Fenty Beauty
The investment firm co-founded by Jay-Z is nearing a deal to acquire the 50% stake held by LVMH.
Updated on Oct. 1, 2026 in Beauty
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MarcyPen Capital Partners is negotiating to purchase LVMH’s 50% interest in Fenty Beauty by October 2026. The firm is currently seeking outside investment to finance the transaction for the cosmetics brand.
Why it matters
The potential acquisition allows MarcyPen to deepen its ties to Rihanna's business ventures following its prior investments in her lingerie brand, Savage X Fenty. For LVMH, the move aligns with a broader internal review of its extensive beauty portfolio.
Fenty Beauty recorded approximately $450 million in net sales during 2024. MarcyPen currently manages $1.1 billion in assets.
The players
MarcyPen Capital Partners
This investment firm was formed in 2024 following the merger of Marcy Venture Partners and Pendulum Opportunities.
LVMH
Based in France, this multinational conglomerate owns a diverse portfolio of luxury fashion, wine, spirits, and cosmetics brands.
Rihanna
The musician and entrepreneur is the founder of Fenty Beauty and maintains a 50% ownership stake in the cosmetics company.
Jay-Z
The rapper and businessman is a co-founder of the investment firm MarcyPen Capital Partners.
Evercore
This global independent investment banking advisory firm was hired by LVMH to facilitate the review of its stake sale.
The details
LVMH began exploring a potential sale of its half-interest in the brand after hiring the investment bank Evercore in October 2025. Rihanna, who launched the company in 2017, retains ownership of the remaining 50% stake in the cosmetics entity.
Timeline
Rihanna launched Fenty Beauty in 2017.
LVMH hired Evercore to explore a sale in October 2025.
MarcyPen emerged as the leading bidder in June 2026.
Reports indicated in September 30, 2026, that the deal was nearing completion.
The transaction is estimated for completion in October 2026.
Culture Shift
This deal underscores the trend of celebrity-backed brands moving toward independent or alternative investment structures as they mature. The move reflects a shift where individual cultural icons exert greater direct control over the financial future of their respective product lines.
Consumers should not expect immediate changes to product availability or pricing at retail locations due to the change in corporate ownership. The brand will likely continue its established operations while transitioning to its new investment partners.
The takeaway
This deal highlights how high-value beauty brands have become central assets for celebrity-led investment firms. It signals a move toward greater autonomy for creators who wish to consolidate ownership of their brands from luxury conglomerate partners.
What happens next
The transaction is expected to be signed within three to four weeks of late September 2026.
Further reading
For more updates on industry developments, visit the Beauty section.
Source note: This article includes information reported by Daily News on African Billionaires and UHNWIs.
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