Les Atelier Expanded Retail Presence
The fashion brand has launched new locations in De Bijenkorf stores across the Netherlands.
Updated on Oct. 1, 2026 in Fashion
Live Poll
Are you more likely to purchase clothing from brands that specifically offer modest style options?
Les Atelier has expanded its physical retail presence by opening new locations at De Bijenkorf department stores in Amstelveen and Eindhoven. The brand also announced plans for a debut in the Saudi Arabian market at Harvey Nichols in Riyadh.
Why it matters
The brand was founded to provide stylish and modest clothing options that the founders felt were previously missing from the market. This expansion aims to increase physical access to their collections for a broader international audience.
The autumn collection features pieces starting at 89 euros for knitted items, while the long windbreaker is priced at 149 euros. The line includes cable-knit jumpers, trousers with wrap details, and twin pieces in mulberry red, olive green, and ochre yellow.
The players
Les Atelier
This is a fashion brand founded to offer stylish and modest clothing options to consumers.
De Bijenkorf
This is a prominent chain of luxury department stores based in the Netherlands.
Harvey Nichols
This is a luxury department store chain that specializes in designer fashion and beauty products.
The details
The collection will be sold through physical storefronts and the De Bijenkorf webshop, supporting the brand's goal of offering modest fashion. Beyond the Dutch expansion, the label is preparing to enter the Saudi Arabian market through a partnership with Harvey Nichols.
Timeline
October 24, 2026: The collection becomes available on the brand's own webshop.
First week of November 2026: The collection arrives at De Bijenkorf stores and webshop.
Autumn 2026: Les Atelier debuts at Harvey Nichols in Riyadh.
Culture Shift
This move reflects the growing movement toward modest fashion as a high-growth segment in global retail, as brands increasingly cater to consumers seeking stylish yet modest apparel. The expansion into both Dutch department stores and the Saudi Arabian market signals a strategic effort to capture this global demographic.
Shoppers in Amstelveen and Eindhoven now have direct physical access to the brand's latest collection, including its cable-knit and windbreaker designs. These additions provide new options for those seeking modest clothing, which can now be sourced from both high-street department stores and online platforms.
The takeaway
The brand's strategic entry into physical retail underscores the importance of accessibility for niche fashion markets. Customers can now transition from digital browsing to in-person shopping to better evaluate the quality and fit of the seasonal offerings.
What happens next
The brand's autumn collection will be available on the Les Atelier webshop on October 24, 2026, followed by a launch at De Bijenkorf during the first week of November 2026.
Further reading
For more on the current landscape of the industry, visit the Fashion section.
Source note: This article includes information reported by FashionUnited.
Live Poll
Are you more likely to purchase clothing from brands that specifically offer modest style options?
