L Catterton Has Acquired Majority Stake in Hyrox
The fitness racing brand achieved a 600 million euro valuation in the deal.
Updated on Oct. 1, 2026 in Health and Wellness
Live Poll
Do you believe the current popularity of hybrid fitness racing formats will prove to be sustainable?
Investment firm L Catterton led a consortium to acquire a majority stake in Hyrox, taking control back from previous majority owner Infront. The fitness racing organization has been valued at 600 million euros.
Why it matters
The buyout marks a shift in ownership for the fitness racing series as it eyes further international expansion and potential Olympic inclusion. Infront indicated the sale allows them to focus on other opportunities within the active lifestyle sector.
Hyrox hosted more than 100 races globally during the 2025/26 season, drawing 1.4 million participants and over 1.5 million on-site spectators. The company projects participation to exceed 2 million in the upcoming season.
The players
L Catterton
This private equity firm leads the consortium that acquired a majority stake in the fitness brand Hyrox.
Hyrox
This fitness racing organization founded in 2017 hosts international events that combine running and functional fitness.
Infront
This international sports marketing agency previously held a majority stake in Hyrox after investing in 2019.
WndrCo
This investment firm joined the consortium to acquire Hyrox and has previously invested in the rival fitness brand Xenom.
The details
Founded in Hamburg in 2017, the fitness racing brand Hyrox has experienced rapid growth over the last several years. The new ownership consortium includes WndrCo, which previously invested 12.8 million euros in the rival fitness event series Xenom.
Timeline
2017: Hyrox was founded in Hamburg.
2019: Infront made its first investment in Hyrox.
2022: Infront assumed a majority stake in the company.
2025/26 season: The organization held more than 100 races with 1.4 million participants.
2032/2036: Future Olympic Games are under discussion for the sport.
Industry Dynamics
The acquisition reflects the broader trend of institutional investors vying for control over rapidly scaling boutique fitness and competitive athletic properties. This shift highlights how private equity is consolidating the fragmented world of mass-participation endurance and functional fitness events.
The ownership change is unlikely to disrupt current participant access to the existing global race schedule. Fans and athletes should expect the organization to continue its aggressive expansion as it pursues long-term goals like future Olympic inclusion.
The takeaway
The move signals that functional fitness racing has reached a level of commercial maturity that attracts major investment firms. Founders maintaining majority control suggests a strategy focused on long-term growth and potential integration into international athletic institutions.
Further reading
For more on the industry, visit the Health and Wellness section.
Source note: This article includes information reported by Trending Topics.
Live Poll
Do you believe the current popularity of hybrid fitness racing formats will prove to be sustainable?
