Kay Beauty Launched Hydra Luscious Gloss Stain
The new lip product arrives as the brand expands its international footprint into the United Kingdom.
Updated on Oct. 1, 2026 in Beauty
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Kay Beauty has officially released its Hydra Luscious Gloss Stain in India and the UK. The new formula combines reflective finish technology with skincare ingredients like Vitamin C.
Why it matters
The launch aims to capture the festive beauty season by addressing consumer demand for a product that bridges the gap between high-shine aesthetics and long-wear comfort.
The new gloss stain is priced at Rs 1,199 per 3.5 ml unit. The brand currently serves over 2.8 million customers in India and maintains a retail presence in more than 700 premium stores.
The players
Kay Beauty
A cosmetics company founded in 2019 that has expanded its reach to over 700 premium retail locations.
Katrina Kaif
A prominent film actress and entrepreneur who co-founded the beauty brand in partnership with Nykaa.
Nykaa
An Indian e-commerce company that functions as the primary platform for the brand's online sales and retail distribution.
The details
The formula incorporates HipDewy™ Technology and High Internal Phase Emulsion to ensure both high-gloss adherence and a reflective finish. It is infused with Chamomile Extract and Vitamin C, providing a blend of cosmetic utility and skin conditioning.
Timeline
2019: Kay Beauty was founded by Katrina Kaif and Nykaa.
October 1, 2026: The Hydra Luscious Gloss Stain became available for purchase.
Culture Shift
This move reflects the ongoing trend of celebrity-led beauty labels scaling from domestic markets to international stages. It highlights a departure from localized success toward the pursuit of a global customer base in a competitive cosmetics landscape.
Consumers can access the product immediately through the Nykaa app and website or via authorized premium retail stores. This new addition offers a specific seasonal option for those seeking a high-shine finish combined with moisturizing ingredients.
The takeaway
The product provides a specialized option for shoppers looking to integrate skincare ingredients into their daily makeup routine. Users should note the retail availability is currently focused on the brand's established digital and physical store networks.
Further reading
Explore the latest developments in Beauty trends.
Source note: This article includes information reported by MoneyControl.
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