Coveris Introduced Recyclable Flatbread Packaging
The nylon-free polyolefin solution has launched for Al'Fez flatbreads in the UK and EU markets.
Updated on Oct. 1, 2026 in Consumer Goods
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Coveris has partnered with Signature Flatbreads and Al'Fez to implement new PolyFlex Thermoform packaging for flatbread products. This recyclable material is designed to replace non-recyclable formats in thermoformed food applications.
Why it matters
The development aligns with the UK Government's Simpler Recycling initiative and future regulatory requirements. It anticipates upcoming mandates for flexible plastic management in the UK and EU.
The new packaging supports three Al'Fez flatbread varieties and provides a twelve-week shelf life. It consists of a polyethylene and polypropylene lidding film paired with a mono-polyethylene base web.
The players
Coveris
Coveris is a packaging manufacturer that operates Film and Food Science Labs in Winsford and Gainsborough.
Signature Flatbreads
Signature Flatbreads is a producer of flatbread products that collaborated on the new packaging implementation.
Al'Fez
Al'Fez is a food brand that launched the recyclable packaging across three of its flatbread product varieties.
The details
Developed at Coveris Film and Food Science Labs in Winsford and Gainsborough, the packaging is a nylon-free polyolefin structure. It is currently recyclable through front-of-store collection points at major UK retailers.
Timeline
2030: The UK Government is expected to introduce mandatory kerbside collection for flexible plastic films.
Market Landscape
This innovation follows the guidelines set by the UK Government's Simpler Recycling initiative. It marks a broader shift toward alignment with the EU Packaging and Packaging Waste Regulation and upcoming UK producer responsibility requirements.
Shoppers can now recycle the packaging for Al'Fez flatbreads at designated front-of-store collection points in the UK. This provides consumers with an immediate way to dispose of flexible plastic food containers sustainably.
The takeaway
This packaging development illustrates how food manufacturers are proactively adjusting to upcoming plastic waste regulations. Consumers should check local retail collection points to ensure these materials are recycled correctly.
Further reading
Learn more about the latest innovations in Consumer Goods.
Source note: This article includes information reported by Packaging Europe.
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