Amundi Published Third Decoding Investors Study

The report surveyed 18,000 global participants to uncover changing trends in financial advice and retirement planning.

Updated on Oct. 1, 2026 in Investing

Amundi Published Third Decoding Investors Study

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Do you trust financial information provided by social media influencers when making your own investments?

Asset manager Amundi released its third Decoding Investors study, providing a comprehensive look at global saving and investing habits. The research involved 18,000 respondents across 26 countries to track shifts in financial behavior.

Why it matters

The findings highlight stark regional differences in how individuals seek financial guidance and plan for their retirement, underscoring the influence of digital sources on modern investment decisions.

The study found 42 percent of expected retirement income comes from personal savings and investments, while 52 percent of savers view an emergency fund of less than six months of income as sufficient.

The players

Amundi

Amundi is a prominent European asset management company that provides investment services and conducts global market research.

The details

The report shows that 68 percent of Indian investors look to influencers for information, contrasted with 28 percent in France. Furthermore, 40 percent of Indian respondents regularly seek professional financial advice, whereas only 7 percent of Korean participants do the same.

Timeline

  1. Amundi published the third edition of the study in 2026.

  2. 43 percent of savers expect to begin investing within the next 12 months.

Market Dynamics

This report follows the broader industry shift toward digital-first financial guidance, highlighting how influencer usage varies significantly across global markets. These insights help firms better position their services against self-directed investment trends.

The study reveals that many savers may be underestimating their needs, as over half believe an emergency fund of under six months is enough. Readers should assess their own personal savings strategies against these global benchmarks to ensure retirement readiness.

The takeaway

Understanding how your peers are managing their finances can help clarify your own long-term investment goals. Consider whether relying on digital influencers or professional advisors best suits your specific financial literacy needs and retirement timeline.

Further reading

Learn more about the latest trends in Investing.

Source note: This article includes information reported by FTAdviser.

Live Poll

Do you trust financial information provided by social media influencers when making your own investments?