World Snooker Tour Launched Streaming Apps
The platform has expanded its reach with new apps on Android TV and Amazon Fire TV for fans globally.
Updated on Sept. 30, 2026 in Tennis
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World Snooker Tour has expanded its direct-to-consumer streaming service by launching WST Play apps on Android TV and Amazon Fire TV. The platform, which serves subscribers across 154 countries, also added over 3,000 hours of archive footage.
Why it matters
By launching these connected TV apps, the organization aims to build more direct relationships with its international fan base. The service acts as a primary streaming destination in regions where traditional broadcast coverage is not available.
The WST Play streaming platform currently serves subscribers in 154 countries. The service now includes a library of over 3,000 hours of archive snooker footage.
The players
World Snooker Tour
This is the international professional organization responsible for the commercial and competitive management of the snooker circuit.
Urban Zoo
This is a digital technology firm that partnered with the organization to develop and deploy the connected TV streaming applications.
The details
Developed in partnership with Urban Zoo, the new applications allow fans outside of China to watch qualifying events live. UK-based subscribers also gain access to live coverage of table one during Home Nations events and the Shoot Out.
Timeline
September 30, 2026: WST Play launched the new apps on Android TV and Amazon Fire TV.
Season Trajectory
The expansion of the WST Play platform reflects a broader shift in sports broadcasting toward bypassing traditional regional rights-holders. This move secures the tour's ability to maintain a consistent global viewership experience regardless of local cable availability.
Fans in 154 countries can now access live and archival snooker content directly on their television sets through app store downloads. Viewers should note that live streams of qualifying events remain unavailable to residents of China due to local broadcast restrictions.
The takeaway
The move to connected TV apps significantly improves accessibility for long-time fans who prefer viewing matches on larger screens. Users should check their smart TV app stores to ensure their devices are compatible with the latest WST Play software update.
What happens next
The tour has confirmed that a dedicated WST Play app for Samsung Smart TV is currently in development for a future release.
Further reading
For more on how major sporting organizations are moving their content to direct streaming platforms, see our coverage in Tennis.
Source note: This article includes information reported by Advanced-television.
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Would you prefer using dedicated streaming apps over traditional television broadcasts to watch live sports?
