Uganda Promoted Trade at Colours of Africa Event
The Uganda High Commission showcased investment and tourism opportunities in Bangkok.
Updated on Sept. 30, 2026 in Africa
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Ambassador Dr. Betty Bigombe represented Uganda at the 6th Colours of Africa event in Thailand. The mission focused on strengthening economic ties and promoting the country to international stakeholders.
Why it matters
Engagement at the exhibition was intended to advance commercial diplomacy between Uganda and Thailand. The event highlighted potential growth in trade and tourism sectors for both nations.
Uganda recorded USD 0.79 million in exports to Thailand in 2023, while imports totaled USD 98.2 million. Bilateral trade between the two nations saw an increase of USD 59 million during 2024.
The players
Dr. Betty Bigombe
She is the Ugandan Ambassador who led the diplomatic mission during the event in Bangkok.
Sihasak Phuangketkeow
He is the Deputy Prime Minister of Thailand who attended the Colours of Africa exhibition.
Uganda High Commission
This is the diplomatic mission responsible for advancing Ugandan interests in the region.
Thai Ministry of Foreign Affairs
This government body organized the Colours of Africa event to foster international relations.
The details
The Uganda High Commission participated in business networking sessions at the event to connect with Thai officials and investors. They highlighted Ugandan coffee, tourism destinations, and various investment opportunities.
Timeline
In 2023, Uganda exported USD 0.79 million in goods to Thailand.
Bilateral trade increased by USD 59 million in 2024.
The 6th Colours of Africa event occurred on September 28, 2026.
Travel Outlook
The 6th Colours of Africa event serves as a platform for economic diplomacy. This engagement follows a pattern set by previous iterations of the event to drive bilateral commercial interests.
Travelers and business investors should monitor these diplomatic trade events to identify emerging tourism or commercial corridors between Africa and Southeast Asia. Such exhibitions provide early signals for potential new flight routes or business visa regulation changes.
The takeaway
Diplomatic exhibitions like Colours of Africa provide essential networking platforms for growing trade relationships between distant markets. Monitoring these events can reveal shifts in international investment focus and tourism priorities.
Further reading
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Source note: This article includes information reported by Africa.
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