Trackberry Software Automates Fresh Produce Logistics
A new cloud-based platform uses artificial intelligence to digitize and track international produce shipping documents.
Updated on Sept. 30, 2026 in Software
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Developer Edouard Brière created Trackberry to automate the processing of shipping documents for fresh produce importers. The system utilizes artificial intelligence to extract data from packing lists and certificates while monitoring container locations in real time.
Why it matters
Manual data entry for shipping documentation is inefficient and time-consuming for the import sector. Centralizing this information allows companies to improve their commercial decision-making with real-time transit data.
The Trackberry platform utilizes artificial intelligence to interpret and extract data from various document formats, including Chinese-language packing lists. It integrates Automatic Identification System data to provide hourly container tracking updates.
The players
Edouard Brière
Edouard Brière is the developer of the Trackberry cloud-based software platform.
Trackberry
Trackberry is a software platform that automates documentation and container tracking for fresh produce importers.
The details
The software is designed to automatically read and collate complex shipping information, such as phytosanitary certificates and packing lists, directly into importer ERP systems. By leveraging AI, the system reduces the administrative burden on import firms operating in markets like the UK and the Netherlands.
Timeline
October 6-8, 2026: Edouard Brière will showcase Trackberry at the Fruit Attraction trade fair in Madrid.
The Tech Race
The integration of the Automatic Identification System within Trackberry follows a broader industry trend of enhancing global supply chain transparency. This software represents a shift from legacy manual data entry toward automated, AI-driven logistics management.
For import firms, the platform reduces the time required for administrative tasks by automating the ingestion of shipping data into ERP systems. This transition minimizes manual errors and provides logistics teams with consistent, real-time status updates on incoming goods.
The takeaway
Automating documentation allows importers to focus on core business operations rather than data entry. Companies can adopt these AI tools to gain a competitive edge through improved logistics visibility.
What happens next
Edouard Brière will present the platform at the Fruit Attraction international trade fair in Madrid, scheduled for October 6-8, 2026.
Further reading
For more on industry innovations, visit the /tech/software/ section.
More information
Learn more about the platform's capabilities on the Trackberry official website.
Source note: This article includes information reported by Freshplaza.
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