Ticketplus Engaged Fernando Massú for Regional Strategy
The ticketing platform has appointed the former bank executive to lead its governance and expansion across Latin America.
Updated on Sept. 30, 2026 in Business Strategy
Live Poll
Does Ticketplus expanding its regional presence make it easier for you to find local events?
Ticketplus has officially engaged Fernando Massú Taré as its Lead Strategic Advisor for LATAM Regional Strategy and Governance. The company aims to leverage his executive background to accelerate its growth across the 11 countries where it operates.
Why it matters
By bringing on a seasoned financial strategist, Ticketplus is looking to formalize its expansion roadmap as it transitions from a partnership-based model to owning its operations. This shift is designed to deepen the company's regional footprint and improve market-by-market execution.
Ticketplus processed 10.2 million tickets for 39,800 events in 2025. The company currently maintains operations in 11 different countries.
The players
Fernando Massú Taré
He is the current Chairman of Banco BTG Pactual Chile and a former CEO of CorpBanca known for overseeing significant regional bank mergers.
Ticketplus
This is an international ticketing platform that facilitates event management and ticket sales across 11 countries.
Autoentrada S.A.
This Argentine company operated as a seven-year white-label partner of Ticketplus before its recent acquisition.
The details
Massú will work directly with the company's Board of Directors, CEO, and Chairman to guide the strategy for converting white-label partnerships into full-service operations. This follows the recent acquisition of Argentina-based Autoentrada S.A., which previously served as a long-term partner.
Timeline
Fernando Massú served as CEO of CorpBanca from 2012 to 2016.
Massú led the US$1.3 billion acquisition of Helm Bank in 2013.
Ticketplus processed 10.2 million tickets during the 2025 calendar year.
The appointment was officially announced on September 30, 2026.
Market Landscape
The appointment signals a clear effort to professionalize regional governance as the company seeks to consolidate its presence through direct acquisitions rather than third-party partnerships. This strategy mirrors typical industry scaling patterns where platforms transition from asset-light models to full-service ownership to capture more value.
Customers can expect a shift toward more consistent service standards as the company brings local partners under its direct control. This operational change is intended to streamline the event ticketing experience across the region over the coming years.
The takeaway
The engagement of an experienced banker highlights the increasing complexity of the regional ticketing market as it matures. Companies in this space are moving toward vertical integration to maintain stricter quality control and ensure long-term profitability.
Further reading
For more on how firms manage international scaling, visit our Business Strategy section.
More information
View the latest corporate updates and filings on the Ticketplus investor relations website.
Source note: This article includes information reported by The Manila times.
Live Poll
Does Ticketplus expanding its regional presence make it easier for you to find local events?
