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Retail Investors Surveyed on AI Market Trends

A survey of 11,000 investors across 13 countries revealed shifting sentiment toward Big Tech and AI investment strategies.

Updated on Sept. 30, 2026 in Investing

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A global retail investor survey conducted by Etoro indicates that nearly half of investors expect major technology companies to lead market performance in 2026. AI Illustration. Upload story photo >

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Do you trust artificial intelligence tools to make or influence your personal investment decisions?

In Q3 2026, Etoro released data from a survey of 11,000 retail investors across 13 countries regarding their outlook on AI. The study found that 38% of investors feel more encouraged by Big Tech AI spending, while 43% expect the Magnificent 7 to outperform the broader market in 2026.

Why it matters

Investors are increasingly focused on moving from the initial promise of AI to tangible proof of financial results. Many now view heavy spending in this sector by major technology companies as a key indicator of long-term growth potential.

A survey of 11,000 retail investors found that 44% expect AI stocks to rise in 2026, while 43% believe the Magnificent 7 will outperform the market. Meanwhile, 56% of those polled report they are already using or are open to utilizing AI tools for investment research.

The players

Etoro

Etoro is a multinational social trading and multi-asset brokerage company that provides investment services in stocks, cryptocurrencies, and other assets.

The details

The survey results show a distinct generation gap, with 49% of Gen Z investors stating that Big Tech AI spending increases their likelihood to invest. Among those using AI tools for financial research, 41% reported that the technology significantly saves them time during the analysis process.

Timeline

  1. Q2 2023 saw 45% of investors utilizing AI for their investment activities.

  2. Q1 2026 showed that 40% of investors expected the Magnificent 7 to outperform.

  3. Q3 2026 marks the release of the retrospective survey data.

Market Dynamics

This sentiment shift reflects the ongoing evolution of investor focus toward the performance of the Magnificent 7 compared to broader market indices. As the sector matures, retail investors are increasingly treating these high-growth technology firms as the primary bellwether for AI market success.

For the retail investor, these trends suggest that AI integration is increasingly becoming a factor in portfolio allocation and research workflows. Investors may consider how their own reliance on AI tools compares to the 56% of global peers who are already leveraging the technology for analysis.

The takeaway

Retail investors should evaluate whether their confidence in AI-heavy stocks is backed by long-term corporate proof or merely short-term hype. Utilizing AI for research may save time, but investors should verify the data generated by these tools before executing trades.

Further reading

For more information on market trends, visit the Investing section.

Source note: This article includes information reported by FX News Group.

Live Poll

Do you trust artificial intelligence tools to make or influence your personal investment decisions?