Hozelock Has Deployed Smart QR Code Technology
The garden product manufacturer launched digital tracking to improve consumer engagement and product guidance.
Updated on Sept. 30, 2026 in Consumer Goods
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Hozelock has implemented Polytag smart QR code technology across its garden products to provide customers with digital guidance and videos. This initiative also enables the company to track product usage and location after the point of sale.
Why it matters
The digital connection addresses the challenge of providing detailed technical instructions for garden products that exceed available packaging space. It also positions Hozelock to meet upcoming requirements for Digital Product Passports.
Between November 2025 and August 2026, the platform recorded 11,399 scans with an average dwell time of 19 seconds per scan. Engagement occurred across 63 product SKUs in 1,344 different locations.
The players
Hozelock
This is a manufacturer of garden equipment known for its watering and technical irrigation products.
Polytag
This technology company provides smart QR code platforms designed to enhance consumer engagement and product tracking.
B&Q
This is a major multinational DIY and garden center retailer where Hozelock products are sold.
The details
Customers scan the QR codes found on Hozelock products, such as those sold at B&Q, to access product-specific digital content and instructional videos. The Polytag platform simultaneously generates analytics that help the company understand when and where consumers interact with their gear.
Timeline
Data collection for the QR scan engagement occurred from November 2025 to August 2026.
The report on the technology deployment was published on September 30, 2026.
Market Landscape
The move reflects a broader industry trend toward digital traceability as manufacturers prepare for the EU Digital Product Passport requirements. This shifts the competitive landscape by turning standard packaging into a data-driven engagement tool that rivals may soon need to replicate.
Customers can now access immediate digital setup guides and instructional videos directly on their phones while shopping or working in the garden. This removes the need to store physical instruction manuals for technical garden equipment.
The takeaway
Using QR codes for product support simplifies the user experience by providing instant access to technical information. This digital approach also helps manufacturers build stronger connections with their customers by providing helpful content in a format that does not clutter physical packaging.
Further reading
Learn more about the latest innovations in Consumer Goods.
Source note: This article includes information reported by Retail Technology Innovation Hub.
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