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Hoichoi Launched AI Entertainment and Microdrama Platforms

The company has introduced LoglineAI and the microdrama service Sooper to capture younger, global digital audiences.

Updated on Sept. 30, 2026 in Artificial Intelligence

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Hoichoi has introduced its AI-native studio, LoglineAI, alongside a new microdrama service called Sooper to expand into global digital markets. AI Illustration. Upload story photo >

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Entertainment firm Hoichoi has unveiled LoglineAI, an AI-native studio, and Sooper, a new microdrama platform. The debut includes a simultaneous launch of Sooper in India and the United States, targeting younger viewers through vertical-video and audio formats.

Why it matters

Hoichoi aims to reach younger demographics by leveraging AI across its planning and production processes for vertical-video and audio content. This shift allows the self-funded company to adapt its existing library of original series for new, high-growth digital formats.

The new studio utilizes a proprietary AI pipeline called LoglineOS to manage content creation, curation, and planning. Hoichoi FM currently provides 1,000 minutes of audio content, while the platform maintains a foundation of 200 original Bengali series for adaptation.

The players

Hoichoi

This is a self-funded entertainment company that has historically focused on creating original Bengali language series.

LoglineAI

This is a newly launched AI-native entertainment studio that operates using the proprietary LoglineOS production pipeline.

Sooper

This is a new microdrama and audio entertainment platform debuting simultaneously in India and the United States.

The details

Sooper features 40 Hindi titles in India, while the United States market gains access to 20 microdramas and 20 audio series. The company is also developing its first fully AI-generated show, which is scheduled for release during the upcoming Season 10.

Timeline

  1. Hoichoi has remained cash-neutral for the past 3-4 years.

  2. Management signaled shifts in growth strategy earlier in 2026.

  3. The platforms were formally launched in September 2026.

  4. Announcements for new projects are expected during Season 10.

The Tech Race

The deployment of the LoglineOS AI production pipeline represents a strategic effort to replace traditional, labor-intensive development phases with automated content generation. This positions Hoichoi to compete more aggressively in the global streaming sector by increasing output speed for mobile-first audiences.

International subscribers will encounter a monthly subscription fee ranging from 10 to 12 dollars for platform access. Users can expect to consume content through mobile-optimized microdramas and audio series, representing a shift toward shorter, on-the-go viewing habits.

The takeaway

Hoichoi's transition toward an AI-native model highlights the growing industry focus on efficiency in short-form mobile content. By leveraging its existing library, the company demonstrates how legacy archives can be repurposed to maintain growth in competitive global markets.

Further reading

For more on how automated tools are changing the entertainment landscape, visit the Artificial Intelligence section.

Source note: This article includes information reported by MoneyControl.

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