Eva Faict Will Join Picnic After Leaving Amazon
The former Amazon country manager is set to lead international operations for the online grocery retailer.
Updated on Sept. 30, 2026 in Retail
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Eva Faict, a veteran executive who spent 11 years at Amazon, will transition to a leadership role at online grocery store Picnic starting December 1, 2026. She previously led Amazon operations in Belgium and the Netherlands, including the launch of Amazon.com.be.
Why it matters
Picnic aims to leverage Faict’s extensive experience in European e-commerce to accelerate the growth of its international operations. This executive move highlights Picnic’s push to scale its grocery delivery services across the Netherlands, Germany, and France.
Eva Faict brings 11 years of experience at Amazon to her new role, having served as the company’s country manager for Belgium and the Netherlands. She played a key role in the launch of Amazon.com.be four years ago.
The players
Eva Faict
She is a former Amazon country manager who led the company's expansion into Belgium and the Netherlands.
Picnic
It is an online grocery store that currently provides delivery services to customers in the Netherlands, Germany, and France.
Amazon
It is a multinational technology and e-commerce company that maintains significant retail operations across Europe.
The details
Faict announced her departure from Amazon via her LinkedIn account after more than a decade with the company. A spokesperson for Picnic confirmed her appointment to RetailTrends, noting that she will focus on strengthening the company's expansion efforts in key European markets.
Timeline
Eva Faict helped launch Amazon.com.be in 2022.
Faict announced her resignation from Amazon in September 2026.
Faict will officially begin her new position at Picnic on December 1, 2026.
Market Landscape
This hire reflects the broader shift of talent from dominant global e-commerce platforms to specialized regional grocery retailers. Picnic is positioning itself to gain further market share against traditional brick-and-mortar grocers by scaling its digital-first delivery model.
Customers in the Netherlands, Germany, and France may see improvements to the Picnic delivery service as the company integrates new leadership into its international operations. Users of these platforms can expect a continued focus on digital grocery convenience and potential future service expansions.
The takeaway
This transition underscores the ongoing importance of seasoned leadership in the competitive European e-grocery sector. Shoppers should anticipate that retail platforms will continue to aggressively hire top talent to refine delivery logistics and operational efficiency.
What happens next
Eva Faict is scheduled to assume her new responsibilities at Picnic on December 1, 2026.
Further reading
For more industry news, visit our Retail section.
Source note: This article includes information reported by RetailDetail.
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