Eagle Eye Added Divide By Zero to Partner Program
The technology platform expanded its Asia-Pacific reach through a new consulting partnership.
Updated on Sept. 30, 2026 in Couponing
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Eagle Eye has added independent consultancy Divide By Zero to its Asia-Pacific Solution Partner Program. This collaboration integrates Divide By Zero's implementation services with Eagle Eye's loyalty and promotion software.
Why it matters
Retailers increasingly require systems that integrate seamlessly with existing technology stacks while managing complex loyalty schemes. This partnership aims to assist brands in selecting and deploying the necessary tools for effective customer engagement.
The Eagle Eye platform currently manages over 813 million loyalty member wallets across global markets. The company further supports its retail clients by processing more than 1.8 billion personalized offers on a weekly basis.
The players
Eagle Eye
Eagle Eye is a technology company that provides loyalty and promotion software for retailers.
Divide By Zero
Divide By Zero is an independent technology consultancy that provides implementation services for corporate clients.
The details
Divide By Zero will provide specialized consulting and implementation services for retailers utilizing Eagle Eye’s loyalty platform. This move supports major retail customers including Tesco, Morrisons, Carrefour, and Woolworths Group as they refine their digital customer engagement strategies.
Timeline
September 30, 2026: Eagle Eye officially announced the partnership with Divide By Zero.
Culture Shift
This partnership aligns with the broader retail move toward specialized digital ecosystems where brands rely on integrated software to drive consumer loyalty. It reflects a cultural shift where shoppers expect highly personalized experiences that require sophisticated backend technology to deliver.
Consumers at participating retailers may experience more seamless and personalized promotional offers directly through their digital loyalty wallets. These improvements aim to simplify how shoppers interact with loyalty schemes during their regular shopping routines.
The takeaway
Retailers are increasingly turning to specialized consultancy partnerships to bridge the gap between complex data tools and consumer-facing loyalty programs. This trend emphasizes the importance of robust technical infrastructure in maintaining long-term customer engagement.
Further reading
For more on how retailers manage loyalty programs, visit our Couponing section.
Source note: This article includes information reported by eCommerceNews Australia.
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Do you trust that personalized marketing and loyalty programs actually improve your shopping experience?
