Dentsu Will Invest in The Angry Birds Movie 3
The Japanese firm will fund the film’s marketing and distribution ahead of its premiere in December 2026.
Updated on Sept. 30, 2026 in Animation
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Dentsu is set to serve as a producer for The Angry Birds Movie 3, which is scheduled for release in December 2026. The firm is providing capital for the production, focusing on the film’s $66 million marketing and distribution budget.
Why it matters
Dentsu aims to engage ad-avoidant consumers by embedding brand integrations into entertainment projects. This strategy is part of a larger effort to capitalize on the dwindling number of traditional Hollywood studios.
The production budget for marketing and distribution for The Angry Birds Movie 3 is $66 million. This investment follows Dentsu's support for the North American theatrical release of Good Luck, Have Fun, Don't Die in February 2026.
The players
Dentsu
A Japanese advertising and public relations company that is expanding its role as a financier and producer in the entertainment industry.
Made By Us Studios
A production entity that entered into a partnership with Dentsu in June 2026 to develop new content.
PGA of America
The professional golf association that collaborated with Dentsu on an animated sports feature in 2025.
The details
Dentsu is leveraging its capital to secure brand integrations and co-promotional opportunities within the upcoming animated feature. The move is part of an expanded strategy to increase its influence in film and television production following partnerships with Made By Us Studios and the PGA of America.
Timeline
Dentsu partnered with the PGA of America in 2025.
Good Luck, Have Fun, Don't Die was released in February 2026.
Dentsu partnered with Made By Us Studios in June 2026.
The Angry Birds Movie 3 is set to premiere in December 2026.
Industry Dynamics
This move reflects the ongoing shift toward branded entertainment to reach ad-avoidant consumers. As the number of traditional Hollywood studios shrinks, agencies like Dentsu are increasingly acting as direct investors to control brand placement.
The partnership ensures that audiences will see specific brand integrations and co-promotions directly embedded into the film experience. This strategic funding supports the project's marketing and distribution, ensuring a wide release in North American theaters.
The takeaway
Dentsu's strategy highlights how advertising firms are evolving into active production partners to secure shelf space for their clients. Consumers can expect to see more brand-aligned content as agencies seek to maintain reach in an increasingly fragmented media landscape.
Further reading
Learn more about the latest developments in Animation projects.
Source note: This article includes information reported by Business Insider.
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