ContiTech Appointed Amanda Lacerda Communications Head
The company named Amanda Lacerda as its new head of communications effective September 15, 2026.
Updated on Sept. 30, 2026 in People
ContiTech appointed Amanda Lacerda as its head of communications on September 15, 2026. She now oversees global corporate communications, brand strategy, and reputation management as the company transitions into a standalone entity.
Why it matters
This leadership change is intended to support the structural transformation of ContiTech into a standalone company. Lacerda steps into the role with two decades of international experience to guide the organization through this shift.
Amanda Lacerda brings over 20 years of professional experience to the role, having previously worked across Brazil, the Middle East, Sweden, and Germany.
The players
Amanda Lacerda
She is the new head of communications for ContiTech with over two decades of global experience.
Diana Hoppe
She serves as the executive to whom the new head of communications reports.
Claudia Lademann-Fleger
She is the former leader of the communications department who has left the company.
ContiTech
It is an industrial organization currently undergoing a transformation into a standalone business.
The details
Lacerda reports directly to Diana Hoppe and is tasked with managing corporate, executive, brand, and employee communications. She fills the vacancy created by the departure of Claudia Lademann-Fleger.
Timeline
September 15, 2026: Amanda Lacerda began her role as head of communications.
Market Landscape
This leadership appointment follows the strategic pivot required by the ongoing corporate transformation of ContiTech into a standalone company. The shift highlights a broader industry trend where established industrial firms reorganize their management structures to ensure operational independence.
Stakeholders can expect changes in how the company manages public affairs and corporate brand messaging as it continues its transition. Clients and partners may notice a refined approach to public communications under the new leadership structure.
The takeaway
Effective communication leadership remains critical for companies navigating major organizational transitions. Adapting to a standalone status requires a clear strategy for managing brand reputation across global markets.
Further reading
Find more industry leadership updates in the People section.
Source note: This article includes information reported by AftermarketNews.
