Creative Economy Has Become Target for BRICS+ Investment
A new study outlines growth strategies for creative sectors as the global market moves toward a 4.3 trillion dollar valuation.
Updated on Sept. 30, 2026 in Employment
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A TV BRICS study identified the creative economy as a major investment opportunity for the BRICS+ alliance. The sector, which currently represents 3.1 percent of global GDP, is projected to reach a market value of 4.3 trillion dollars by 2033.
Why it matters
Creative industries serve as vital drivers for innovation, employment, and urban development on a global scale. Connecting talent, technology, and capital into a unified ecosystem could accelerate growth across emerging economies.
The global creative industry reached 2.9 trillion dollars in 2024, accounting for 6 percent of global employment and 3 percent of world trade. China leads the group with a creative economy volume of 879 billion dollars.
The players
TV BRICS
This media organization facilitates information exchange and collaboration among member nations of the BRICS+ alliance.
The details
The study proposes three distinct development models rooted in innovation, hybrid systems, and traditional cultural structures. It suggests that cities like Moscow, Mumbai, and Dubai serve as essential clusters for connecting infrastructure and professional talent.
Timeline
The global creative industries market reached 2.9 trillion dollars in 2024.
The sector is projected to reach 4.3 trillion dollars in 2033.
Macro View
This report updates the 2024 TV BRICS creative economy development study by mapping its proposed growth models against emerging international investment strategies. It highlights a shift toward prioritizing intangible cultural assets within the broader framework of industrial diversification.
The push for creative economy investment may lead to increased demand for specialized labor in media, technology, and design sectors. Readers in these fields could see new employment opportunities or funding initiatives emerge as BRICS+ nations integrate their infrastructure.
The takeaway
The creative sector represents a significant portion of global trade and employment that remains undervalued in many national portfolios. By formalizing investment in cultural and innovation hubs, developing nations can leverage their unique talents to improve overall economic resilience.
Further reading
Learn more about labor trends in the Employment section.
Live Poll
Do you believe cross-border cooperation in the creative economy will benefit your local community's economic growth?
