Spin Master Will Launch Jurassic World Preschool Toys
The toy manufacturer and Universal will release a new line of dinosaur-themed products for young children in 2028.
Updated on Sept. 29, 2026 in Family
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Spin Master and Universal have secured a licensing agreement to develop Jurassic World preschool toys. The new collection will launch at major retailers worldwide in 2028.
Why it matters
This collaboration expands the Jurassic World franchise to reach a younger demographic of fans aged 2-5. It aligns with Spin Master's strategy of integrating popular intellectual property into its portfolio of action-oriented play products.
The partnership targets a specific consumer demographic of children ages 2-5. The licensing deal grants Spin Master global distribution rights, though it notably excludes the markets of China and Japan.
The players
Spin Master
This is a global children's entertainment company known for creating and manufacturing a wide variety of toys, games, and entertainment properties.
Universal
This major media and entertainment corporation owns the intellectual property rights to the Jurassic World film franchise.
The details
The upcoming collection is designed to offer dinosaur-driven action play that emphasizes humor and open-ended discovery for toddlers. This move builds upon Spin Master's existing history of working with major brands such as Gabby's Dollhouse and Super Mario Galaxy.
Timeline
The new Jurassic World preschool toy line is scheduled to launch at major retailers in 2028.
Industry Dynamics
This deal reflects a broader trend in the toy industry where manufacturers increasingly leverage high-profile film franchises to capture the interest of younger children. It follows the pattern of Spin Master's prior brand collaborations that successfully translate popular media properties into preschool-targeted products.
Parents and caregivers can expect to see these new products appear at major retail outlets beginning in 2028. The toys will be available in most international markets, excluding specific regions like China and Japan.
The takeaway
By securing rights to major franchises, toy companies can maintain long-term relevance across multiple generations of children. Parents looking for branded play options should keep an eye on major toy retailers as the 2028 launch date approaches.
Further reading
Learn more about the latest industry developments in Family entertainment.
More information
For more information, visit the Spin Master corporate information page.
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Do you believe branded toy lines for preschoolers are beneficial for early childhood development?
