Rogbid Released Loop W Screenless Fitness Band
The new wearable features a 316 stainless steel case and includes a 30-second ECG sensor.
Updated on Sept. 29, 2026 in Fitness
Live Poll
Do you find the health tracking features in screenless wearable bands useful for your daily life?
Rogbid has launched the Loop W, a screenless fitness band retailing for $59.99. The device utilizes a 150 mAh battery rated for up to 30 days of use.
Why it matters
The wearable market continues to expand with low-cost alternatives that incorporate medical-style monitoring features. However, consumers should be aware that the ECG sensor on this device currently lacks FDA clearance.
The Loop W uses a Goodix GH3228 sensor to perform 30-second ECG readings and a JieLi JL7073 chip for processing. It is built with a 316 stainless steel case and offers 5 ATM water resistance.
The players
Rogbid
Rogbid is a manufacturer of wearable technology that focuses on budget-friendly fitness trackers.
The details
The band connects to other devices using Bluetooth 5.3 technology and is now available through the Rogbid online store. Despite the inclusion of an ECG sensor, the company confirmed that the device is not FDA cleared for clinical readings.
Timeline
Rogbid released the Loop V band in August 2026.
The article was published on September 29, 2026.
The Big Picture
This launch follows the industry trend of integrating advanced biometric sensors into entry-level hardware. The device functions as a lower-cost alternative to established products like the Fitbit Air, highlighting a shift toward aggressive pricing in the fitness wearable market.
Users should treat the ECG readings as general health information rather than clinical data given the lack of FDA certification. The 5 ATM water resistance allows for everyday wear, including during swimming, but the battery requires charging at least monthly.
The takeaway
The Loop W positions itself as an affordable fitness tool for those prioritizing durability and design over medical-grade monitoring. Before relying on its health tracking metrics, consider that its sensor capabilities have not undergone official regulatory validation.
Further reading
Learn more about the latest developments in wearable health tech on our Fitness page.
Live Poll
Do you find the health tracking features in screenless wearable bands useful for your daily life?
