Myprotein Launched New High-Protein Soup Range
The company introduced chilled, protein-packed soups to target health-conscious consumers globally.
Updated on Sept. 29, 2026 in Vegetarian
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Would you purchase pre-packaged soups specifically for their high protein content?
Myprotein launched its new range of high-protein soups in the Republic of Ireland on September 14, 2026. The products are manufactured in a 14-allergen-free factory and are designed to appeal to younger, protein-focused shoppers.
Why it matters
The company introduced this line to fill a market gap for global-inspired flavors within the chilled soup category. It aims to capture interest from younger demographics who prioritize high protein content in their daily diets.
Each 375g pot contains between 19 and 23 grams of protein while remaining under 250 calories. The broader chilled soup category is currently valued at £271 million, with global-inspired options making up less than 15% of that market.
The players
Myprotein
This global nutrition brand specializes in sports supplements, high-protein snacks, and vitamins for athletes and health enthusiasts.
Tesco
This multinational retailer operates a vast network of supermarkets and is one of the largest food and general merchandise chains in the world.
The details
Produced in a dedicated facility in Harrogate, the soups are manufactured in an environment free from 14 common allergens. The launch follows the success of the brand's Lunch Pots, which achieved £22 million in retail sales value.
Timeline
The soup range officially launched in Tesco ROI on September 14, 2026.
A national rollout to stores across the UK is scheduled for October 5, 2026.
Culture Shift
This product expansion follows a broader market pattern where traditional convenience foods are increasingly reformulated to meet specific protein intake targets. It signals a shift as brands capitalize on the growing demand for nutrition-focused, on-the-go meals.
Consumers looking for quick, high-protein meal options will find these pots as a convenient alternative to standard lunch choices. The allergen-free manufacturing process provides an added layer of safety for shoppers with specific dietary restrictions or food sensitivities.
The takeaway
This launch highlights how legacy convenience categories are evolving to accommodate the specific nutritional tracking common among younger demographics. Readers can evaluate their own protein intake by looking for similar functional food options during their regular grocery shopping.
What happens next
The soup range is scheduled to roll out to UK stores nationally on October 5, 2026.
Further reading
For more on plant-forward nutrition and diet trends, visit the Vegetarian section.
Live Poll
Would you purchase pre-packaged soups specifically for their high protein content?
