Mars Launched Skittles Gummy Crystals Line
The new candy product features a chewy gummy center coated in a crunchy crystal shell.
Updated on Sept. 29, 2026 in Consumer Goods
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Mars has released a new line of Skittles Gummy Crystals, which combines a soft gummy core with a unique, crunchy outer layer. This product is available in two distinct varieties to appeal to fans of bold textures.
Why it matters
The company developed this product to capitalize on growing consumer interest in complex, multi-sensory snacking experiences. By merging a traditional gummy base with a crunchy exterior, Mars seeks to differentiate its candy offerings within the competitive sweets market.
The new line includes 2 varieties, Original and Tropical Splash, which feature ten distinct fruit flavors. The availability of these products represents a global expansion into textured candy segments.
The players
Mars
Mars is a global manufacturer of confectionery, pet care, and food products.
The details
Skittles Gummy Crystals utilize a dual-texture approach that pairs a gummy center with a tangy, crunchy crystal coating. The Original variety includes Strawberry, Lemon, Grape, Orange, and Green Apple, while the Tropical Splash collection features flavors like Mango Melon, Pineapple, and Watermelon.
Timeline
Skittles Gummy Crystals became available to consumers in September 2026.
Market Landscape
This release follows the trend of the rise of textured snacking experiences that has seen manufacturers prioritize crunchy and gummy combinations. Mars is leveraging this shift to compete with other candy brands currently innovating in hybrid-texture product categories.
Shoppers can expect to see these new varieties appear on retail shelves globally following the September 2026 launch. The product provides a new option for those looking for textured candy alternatives within the existing Skittles brand ecosystem.
The takeaway
The introduction of Gummy Crystals highlights how established brands are using texture to refresh classic product portfolios. Consumers looking for new snacking options should keep an eye on local candy aisles for these fruit-flavored additions.
Further reading
For more information on the evolving snack market, visit our Consumer Goods section.
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Do you enjoy when snack brands experiment with new textures in existing candy lines?
