LiveRamp Has Expanded Partnership With OpenAI
The collaboration enables marketers to use first-party data for targeted advertising on the ChatGPT platform.
Updated on Sept. 29, 2026 in Advertising
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LiveRamp has officially expanded its partnership with OpenAI to integrate advanced data connectivity into ChatGPT Ads. Marketers can now leverage RampID to activate first-party data as Custom Audiences for their campaigns.
Why it matters
This integration aims to enhance advertising precision and measurement by allowing brands to utilize their own data within the ChatGPT ecosystem. Improved targeting capabilities help marketers reach their intended audiences more effectively across digital platforms.
The expansion introduces the use of RampID to connect marketing signals across devices, channels, and partners. This capability allows brands to utilize first-party data for custom audience targeting within the ChatGPT advertising interface.
The players
LiveRamp
LiveRamp is a data collaboration platform that focuses on identity resolution and connectivity for global marketing ecosystems.
OpenAI
OpenAI is an artificial intelligence research organization that develops advanced generative models and interactive platforms like ChatGPT.
The details
By adopting RampID, advertisers gain a consistent way to bridge their existing data sets with the ChatGPT environment. The move facilitates a more streamlined approach to customer personalization while maintaining the use of first-party information.
Timeline
September 29, 2026: LiveRamp announced the expanded partnership with OpenAI.
Market Landscape
This integration marks a move toward embedding traditional programmatic advertising workflows into the ChatGPT Ads platform. It positions LiveRamp to capture more utility in the AI-driven ad market by bridging the gap between proprietary corporate data and generative AI interfaces.
Advertisers and brands can expect improved targeting precision when running campaigns through the ChatGPT platform. This change effectively allows businesses to convert their existing customer lists into more accurate digital ad segments.
The takeaway
Companies should review how their first-party data architecture aligns with new AI-based advertising tools to maximize reach. Leveraging established identity solutions can help maintain data accuracy as marketing shifts toward interactive AI platforms.
Further reading
Learn more about the evolving sector of Advertising.
Source note: This article includes information reported by CRM Magazine.
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