Global Travel Agents Increased Distribution System Usage
A new biennial study shows that travel professionals are relying more heavily on digital distribution platforms.
Updated on Sept. 29, 2026 in Travel — General
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Travel agents globally have boosted their use of global distribution systems by 43% compared to 2024. These professionals now access these systems an average of over six times per day to manage bookings.
Why it matters
Agents increasingly rely on digital tools to ensure rate parity and access detailed property descriptions for clients. This shift highlights the growing demand for consistent pricing and transparent sustainability credentials in the travel industry.
Travel agents globally rely on distribution systems more than six times daily, with 90% using hotel description fields to make recommendations. Additionally, 94% of agents emphasize that rate parity is highly important when securing properties.
The players
Amadeus
This global technology company provides software and distribution solutions for the travel and tourism industry.
The details
Agents use these systems to research travel options, build itineraries, and improve overall productivity. While 75% of agents use artificial intelligence in their toolkit, adoption rates vary significantly by region, including a cautious stance currently seen in the Americas.
Timeline
2024 served as the base year for comparing current distribution system usage growth.
The biennial research study was published in 2026.
Travel Outlook
The study follows the broader trend of increasing artificial intelligence integration within global travel distribution workflows. This transition reflects how travel agents are adapting to digital tools to manage complex booking requirements across international markets.
Travelers should verify that their agents are using updated distribution platforms, which can help ensure better access to exclusive rates and verified hotel information. When booking, ask your agent if they are utilizing automated fare search tools to secure the most competitive pricing.
The takeaway
Travel agents are leaning on digital platforms to meet client expectations for sustainability and pricing accuracy. Implementing these automated tools is becoming essential for agents to maintain competitive service standards.
Further reading
Learn more about the latest trends in the Travel — General section.
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Do you trust travel agents using AI and digital platforms to find you the best deals?
