Fresh Products Lebanon Expanded Garlic Export Strategy
The company has secured UK distribution rights as it seeks new markets for its Lebanese-grown garlic and carrots.
Updated on Sept. 29, 2026 in Organic Food
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Fresh Products Lebanon has formalized a two-year exclusivity agreement for garlic distribution in the UK. The firm is now marketing its garlic across Europe while targeting West African importers to purchase its carrots.
Why it matters
The company is positioning itself as a reliable alternative to established Spanish garlic suppliers in Europe. Additionally, interest from West African markets has risen due to inconsistent carrot supplies traditionally sourced from Morocco.
Fresh Products Lebanon currently produces 2,000 tonnes of garlic annually across 126 hectares, with 40 percent of the harvest meeting the 70+ size grade. The company holds Global G.A.P. and SMETA certifications for its operations.
The players
Fresh Products Lebanon
This is a Lebanese agricultural company that holds Global G.A.P. and SMETA certifications for its produce cultivation.
The details
The company utilizes seeds imported from Spain to grow varieties including Murado, Spring Violet, and European White. To facilitate international trade, the firm carefully manages shipment parameters for carrot exports to mitigate risks related to crop sensitivity.
Timeline
The annual garlic season spans from the end of May through March.
The company shipped 130 containers of carrots over the past two years.
Plans are in place to introduce products to the Italian market in the upcoming season.
Culture Shift
This export push reflects a broader shift toward diversifying agricultural supply chains to reduce reliance on legacy producers like Spain and Morocco. By leveraging international quality certifications, regional exporters are increasingly positioning themselves as viable long-term partners for European and African distributors.
The firm intends to increase its cultivation area to 150 hectares in the near future to meet projected export demand. Consumers in Europe and West Africa can expect expanded availability of these specific garlic and carrot varieties in the coming season.
The takeaway
Companies expanding into new international markets rely on rigorous certification standards to gain trust among foreign importers. Diversifying supply origins helps global distributors stabilize their inventory against regional crop volatility.
Further reading
For more information on the international trade of produce, visit the Organic Food section.
More information
For additional details on product specifications and corporate operations, visit the Fresh Products Lebanon company website.
Source note: This article includes information reported by Freshplaza.
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