Five Iron Golf Launched Smaller Franchise Model
The company introduced Five Iron Studio to target markets with a compact, 24/7 access golf simulator format.
Updated on Sept. 29, 2026 in Golf
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Five Iron Golf has unveiled a new franchise model called Five Iron Studio, featuring a smaller footprint designed for markets that cannot support larger venues. The new concept focuses on accessibility with automated operations and constant availability.
Why it matters
This model lowers the barrier to entry for prospective franchise owners by requiring less space and resources than traditional centers. It allows the brand to expand its reach into smaller geographical areas while maintaining a consistent golf experience.
Five Iron Studio locations will measure between 3,000 and 5,000 square feet and house three to five Trackman simulator rooms. This represents a downsized alternative to the company's existing footprint across more than 50 locations globally.
The players
Five Iron Golf
An indoor golf and entertainment company that operates simulator facilities across multiple countries.
Trackman
A developer of radar-based ball tracking technology used to power indoor golf simulators.
The details
The new studio format utilizes sliding doors to allow for flexible transitions between private simulator rooms and social areas. Each location is designed for autonomous operation, incorporating contactless entry and grab-and-go food service to facilitate 24/7 access.
Timeline
The brand launched its first location in 2017 in New York City.
The Five Iron Studio franchise model was announced on September 29, 2026.
The first Five Iron Studio locations are expected to open in 2027.
Season Trajectory
This move accelerates the industry-wide push toward compact, automated entertainment centers that lower operational overhead. It shifts the competitive landscape by allowing the brand to penetrate smaller suburban and regional markets that were previously inaccessible for larger-scale developments.
The introduction of 24/7 access models means members can expect significantly more flexible booking windows for simulator time outside of traditional operating hours. Franchise expansion into new markets will also increase the geographic availability of Trackman-powered indoor practice facilities for local golfers.
The takeaway
By downsizing the operational footprint, Five Iron Golf is betting that automated, smaller-scale studios can effectively serve local communities. Prospective franchise owners now have a more accessible entry point to leverage the brand's established technology in suburban markets.
What happens next
The first wave of Five Iron Studio locations is expected to open throughout 2027.
Further reading
Learn more about the latest innovations in the sport by visiting our Golf section.
More information
Review the full details on the Five Iron Studio franchise information portal.
Source note: This article includes information reported by The Manila times.
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