Private Equity Firm EMERAM Acquired Stake in hello again
The investment supports international expansion and new AI features for the customer loyalty platform.
Updated on Sept. 29, 2026 in Language Learning
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Private equity firm EMERAM has acquired a minority stake of more than 25 percent in hello again. The transaction involved growth financing exceeding 10 million euros.
Why it matters
This capital injection enables the SaaS provider to scale its market presence across the DACH region and Europe while funding the development of new artificial intelligence features.
hello again currently serves more than 1,000 customers and supports 18 million active app users across 28 countries. EMERAM, which manages over 800 million euros in assets, added the firm to its portfolio of nine companies.
The players
EMERAM
A private equity firm based in Munich that manages more than 800 million euros in assets.
hello again
A Leonding-based company that provides a white-label SaaS platform for digital customer loyalty.
The details
The company operates a white-label SaaS platform that facilitates digital customer loyalty programs for businesses. Clients typically pay a monthly fee based on their total number of active app users.
Timeline
2012: EMERAM was founded in Munich.
2017: hello again was founded in Leonding.
2023: EMERAM began investing from a second fund.
Spring 2026: The company reached 1,000 customers and 10 million euros in annual recurring revenue.
Culture Shift
The investment underscores the growing shift toward digital customer retention over traditional loyalty methods. As brands move away from physical punch cards, platforms like hello again are becoming essential infrastructure for consumer engagement.
Businesses utilizing the platform may soon gain access to advanced AI-driven customer tools that could enhance engagement strategies. The expansion of the service network may also improve software support and feature availability for international clients.
The takeaway
As companies prioritize digital retention, investors are increasingly betting on scalable software solutions that bridge the gap between businesses and consumers. Brands looking to modernize their engagement should watch for how AI integration changes standard loyalty features.
Further reading
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