David Puig Wore Non-LIV Apparel at Dunhill Links
The LIV golfer competed in neutral clothing despite contractual rules requiring team-branded attire.
Updated on Sept. 29, 2026 in Golf
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David Puig sparked speculation by wearing unbranded clothing at the Alfred Dunhill Links Championship in St Andrews. The move arrives as LIV Golf players face increasing scrutiny over apparel requirements.
Why it matters
LIV Golf players are typically contractually obligated to represent their teams through branded gear. Deviating from these requirements signals potential friction within the league structure.
Twenty LIV Golf players participated in the event at St Andrews. Eugenio Chacarra, a former teammate of Puig, currently holds 3rd place in the 2026 Race to Dubai rankings.
The players
David Puig
He is a professional golfer who joined the LIV Golf League in 2022 and the DP World Tour for the 2026 season.
Eugenio Chacarra
He is a professional golfer who departed from LIV Golf in 2024 and currently ranks 3rd in the Race to Dubai standings.
Peter Uihlein
He is a professional golfer known for wearing a Titleist cap without team logos during an Asian Tour event.
The details
Puig competed at the St Andrews Old Course wearing a Titleist beanie and an unbranded jumper. This departure from league protocol follows reports of Peter Uihlein similarly wearing a non-branded cap at a recent Asian Tour event.
Timeline
David Puig joined the LIV Golf League in 2022.
Eugenio Chacarra left the LIV Golf circuit in 2024.
Puig wore unbranded clothing at the Dunhill Links in September 2026.
Season Trajectory
The incident occurs as the DP World Tour prepares to resume issuing fines and suspensions to players competing in conflicting events. This underscores the intensifying conflict over player loyalty and brand representation in professional golf.
The shift in player apparel signals a potential loosening of team-based branding, which could impact future sponsorship visibility for LIV Golf teams. Fantasy players should monitor whether these players face tournament suspensions, as that would directly impact their availability for upcoming events.
The takeaway
The move suggests that some players are prioritizing personal branding over league-mandated team uniforms as they expand their presence on other tours. Monitoring similar deviations in clothing may serve as an early indicator of player movement between professional golf circuits.
Further reading
For more on the current state of professional competition, visit the Golf section.
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