Come Over October Campaign Has Expanded Internationally
The annual wine initiative has officially launched its third year with a new reach into Canada and New Zealand.
Updated on Sept. 29, 2026 in Wine
Live Poll
Do you plan to host or attend community social gatherings this October?
Come Together-A Community for Wine Inc. has launched the third annual Come Over October campaign. This year, the initiative has expanded its reach beyond the United States to include Canada and New Zealand.
Why it matters
The campaign aims to foster connections by introducing new ways for consumers to gather together. By expanding into international markets, the movement seeks to build a broader global community around the shared experience of wine.
The campaign is now in its 3rd annual iteration. It officially operates across the United States, Canada, and New Zealand.
The players
Come Together-A Community for Wine Inc.
This organization serves as the primary entity responsible for coordinating and promoting the Come Over October campaign.
The details
Organized by Come Together-A Community for Wine Inc., the campaign focuses on encouraging social interaction and community building through wine. The expansion marks a significant step for the organization in its effort to broaden the program's international footprint.
Timeline
September 29, 2026: The campaign launch was officially announced.
Culture Shift
The campaign follows a pattern set by the rise of community-focused experiential marketing campaigns. It reflects a shift toward prioritizing social gathering and shared experiences as primary drivers for consumer engagement.
Consumers in the United States, Canada, and New Zealand can participate in the initiative by finding new ways to host or attend gatherings. The campaign encourages individuals to create social moments that center around sharing wine with friends and community members.
The takeaway
The Come Over October initiative demonstrates how niche community programs can scale across national borders to build global brand awareness. Interested participants should focus on creating accessible and welcoming environments to host their own community gatherings this October.
Further reading
Learn more about the latest industry trends by visiting the Wine section.
Live Poll
Do you plan to host or attend community social gatherings this October?
