Bluey and Citymapper Have Launched Global Partnership
The collaboration introduces family-focused navigation features and play-themed murals across 40 major cities.
Updated on Sept. 29, 2026 in Australia and New Zealand
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Bluey and Citymapper have partnered to launch kid-friendly navigation features across 40 cities in Australia, the United Kingdom, and the United States. The collaboration coincides with the debut of Citymapper services in Brisbane, the hometown of the animated series.
Why it matters
This partnership aims to simplify urban travel for families by integrating accessible routing, such as step-free access and pram-friendly stations, into the navigation app. It supports the broader Play The Bluey Way campaign, encouraging families to incorporate play into daily commutes.
The partnership spans more than 40 cities globally, integrating custom navigation icons and video clips. Citymapper has also officially launched its transit services in Brisbane as part of this expansion.
The players
Bluey
Bluey is a globally recognized animated television series produced by Ludo Studio that follows the adventures of a young Blue Heeler puppy.
Citymapper
Citymapper is a public transit app and mapping service that provides real-time travel information and route planning in major cities worldwide.
BBC Studios
BBC Studios is a commercial subsidiary of the BBC that manages the global distribution and marketing campaigns for the Bluey franchise.
The details
Users can now access specialized kid-friendly routes via the Citymapper mobile application that prioritize step-free access and pram-friendly stations. Additionally, the Play The Bluey Way campaign features custom murals installed in Washington D.C., São Paulo, Bristol, and Brisbane.
Timeline
September 29, 2026: The partnership was officially announced.
Travel Outlook
This collaboration represents a shift in urban navigation design, moving from purely functional transit data toward lifestyle-oriented, family-specific routing. It reflects a growing trend of media franchises leveraging mobile platforms to influence how families experience global tourism and local mobility.
Families can now utilize the Citymapper app to identify pram-friendly stations and step-free routes in participating cities. These features are designed to minimize logistical stress during urban travel by highlighting the most accessible paths for young children.
The takeaway
This partnership demonstrates how digital tools can be reimagined to accommodate the specific mobility needs of caregivers and children. By prioritizing accessibility, the collaboration makes urban exploration more inclusive for families traveling in major metropolitan centers.
Further reading
Learn more about travel trends in Australia and New Zealand.
More information
Access additional information and activities on the Bluey games and activities website.
Source note: This article includes information reported by B&T.
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