Accent Aigu Entertainment Launched the Irina Foundation
The new foundation supports mental health and inclusivity in sports and arts programs.
Updated on Sept. 29, 2026 in Philanthropy
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Accent Aigu Entertainment has established the Irina Foundation, a new organization dedicated to fostering mental well-being and inclusivity across sports and arts. Co-founders Jacob Tierney and Brendan Brady announced the launch on the opening day of the 2026-27 NHL season.
Why it matters
The founders created this initiative to provide targeted community support through structured programs. By partnering with established entities, the foundation seeks to formalize its charitable efforts in both Canada and the U.S.
The foundation operates as a 501(c)3 nonprofit organization in the U.S. and utilizes a donor-advised fund through TD Wealth in Canada. These structures allow for streamlined charitable giving across both nations.
The players
Jacob Tierney
He is a co-founder of Accent Aigu Entertainment and a creative force behind the new charitable foundation.
Brendan Brady
He serves as a co-founder of Accent Aigu Entertainment alongside Jacob Tierney.
Kate Spade New York
This fashion house is serving as an inaugural donor for the newly launched Irina Foundation.
Harrys
This U.S. men's grooming brand is an early corporate supporter of the new charitable fund.
Panorama Global
This nonprofit organization manages the Irina Foundation's 501(c)3 operations within the United States.
The details
Kate Spade New York and the grooming brand Harrys have joined as the inaugural supporters for the new fund. The foundation focuses its programming on mental well-being and expanding access to creative and athletic pursuits.
Timeline
September 29, 2026: The foundation was officially announced on the opening day of the 2026-27 NHL season.
Spring 2027: The second season of the series Heated Rivalry is expected to debut on Crave.
Market Landscape
This launch follows the established pattern of production companies leveraging corporate philanthropic structures to manage community-focused investments. By formalizing these efforts, media companies are increasingly competing for social impact credibility alongside their traditional content production goals.
Consumers and fans of associated media brands will likely see an increased focus on inclusive arts and sports programming supported by these new partnerships. The initiative establishes a formal mechanism for corporate sponsors to integrate social impact into their existing brand presence.
The takeaway
The foundation represents a strategic effort to bridge the gap between media production and community-based mental health advocacy. Readers interested in corporate social responsibility can observe how these structures utilize tax-exempt status to facilitate long-term support for their stated causes.
What happens next
The second season of the series Heated Rivalry is scheduled for release on Crave in spring 2027.
Further reading
For more information on the evolving sector, visit our Philanthropy section.
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