Content Marketplace Vuulr Has Relaunched
The Singapore-based platform returns with new leadership and AI-driven content services for global media buyers.
Updated on Sept. 28, 2026 in Media
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Singapore-based online content marketplace Vuulr has officially relaunched under new management. The company, which serves a network of 15,000 global customers, aims to streamline media transactions through new AI-enabled automation.
Why it matters
The platform overhaul arrives as the media industry faces increasing pressure to accelerate content discovery and maximize value extraction. This strategic pivot seeks to modernize how global distributors navigate and trade intellectual property.
The platform maintains a global network of 15,000 customers that are now supported by the newly implemented AI automation tools. These systems are designed to enhance content discovery and delivery across the company's international footprint.
The players
Silvia Kusnirova
She is the owner who acquired the business assets of Vuulr in 2024.
Ben Flint
He serves as the chief commercial officer and has returned to the business for the relaunch.
Chris Drumgoole
He is an advisor who provides strategic guidance for the company.
Marc Rashba
He serves as an advisor specifically focused on business development in the Americas.
Ian McKee
He is the former CEO who left the business in 2023.
The details
Rebuilt through significant investment throughout 2026, the marketplace now integrates AI to facilitate faster transactions. The initiative is backed by a new leadership team, including returning Chief Commercial Officer Ben Flint and advisor Chris Drumgoole, following the 2023 departure of former CEO Ian McKee.
Timeline
Vuulr was originally founded in 2018.
Former CEO Ian McKee left the business in 2023.
Silvia Kusnirova acquired the business assets of the platform in 2024.
The business completed a period of team hiring and development throughout 2026.
The new platform is scheduled to launch at Mipcom in October 2026.
Market Landscape
The relaunch positions the company to compete more aggressively within the digital content distribution sector by leveraging automation to match the speed of modern media transactions. It follows a pattern set by industry players looking to capture market share at the Mipcom international media market.
The 15,000 customers currently in the Vuulr network can expect access to new AI-enabled tools designed to improve the speed and efficiency of content transactions. These updates aim to shorten the time required for discovery and delivery, potentially impacting the operational workflows for global media buyers.
The takeaway
The successful integration of AI automation into existing legacy marketplaces reflects the broader industry demand for increased efficiency in content licensing. Companies looking to remain competitive must prioritize technological upgrades that reduce friction in the transaction process.
What happens next
The new Vuulr platform is scheduled to launch to the international market at the Mipcom event in October 2026.
Further reading
For more on industry shifts, visit the Media section.
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