TCL Launched Designer Series Google TVs
The new television line features flush-mount designs and interchangeable frames to mimic home art.
Updated on Sept. 28, 2026 in Television
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TCL has released its new Designer Series of televisions, which run on Google TV and are engineered to blend into room decor like artwork. The product lineup includes two distinct collections featuring flush-mount hardware and specialized displays.
Why it matters
The series focuses on aesthetic integration by allowing televisions to sit just 1.1 inches from the wall. By eliminating external connection boxes and offering interchangeable frames, the manufacturer aims to change how displays fit into living spaces.
The A300L collection features 4K QLED panels, while the A400U collection utilizes 4K QD-Mini LED technology. Available screen sizes range from 55 inches up to 85 inches depending on the chosen model collection.
The players
TCL
TCL is a multinational electronics company that manufactures televisions, mobile devices, and home appliances.
Google TV
Google TV is a smart television platform developed by Google that aggregates content from various streaming services.
Best Buy
Best Buy is a major electronics retailer that serves as a primary point of purchase for consumer home entertainment products.
The details
TCL has eliminated the need for external connection boxes, providing all necessary mounting hardware directly in the box to ensure a flush 1.1-inch wall profile. The A300L units offer interchangeable frames, while the entire series utilizes matte displays to minimize glare.
Timeline
TCL debuted the NXTFRAME series in 2024.
The Designer Series launched in September 2026.
Industry Dynamics
This release reflects the broader entertainment industry shift toward lifestyle products that prioritize interior design as much as technical performance. By challenging established models like Samsung The Frame, TCL is attempting to gain market share in the premium display category.
Consumers can purchase these new models at Best Buy starting at $899. The inclusion of all necessary mounting hardware in the box simplifies the installation process for those seeking a flush-mounted wall display.
The takeaway
The move toward art-inspired television design underscores a transition where displays are increasingly marketed as permanent furniture pieces rather than disposable electronics. Buyers should verify their wall mounting capabilities to ensure they can achieve the intended 1.1-inch flush fit.
Further reading
For more information on the current state of the display market, explore the Television section.
Live Poll
Would you choose a television specifically to help it blend into your room's decor?
