Rugby Bricks Launched Signature Kicking Tee
The company released its first signature women's kicking tee designed in partnership with athlete Sophie de Goede.
Updated on Sept. 28, 2026 in Women’s Clothing
Live Poll
Do you believe signature equipment lines for athletes increase the visibility of women's sports?
Rugby Bricks has introduced the Sophie de Goede Signature RB Vortex, marking the first signature kicking tee in women's rugby. Sophie de Goede, the World Rugby Women's 15s Player of the Year, will receive 20% of every sale from the new product.
Why it matters
This partnership highlights the growing commercial presence of female athletes in rugby gear development. The design features a red colorway to honor the Canadian heritage of Sophie de Goede, who has used the base model for eight years.
The new signature model is based on the RB Vortex Mid Cut and includes a limited edition poster with each unit. Rugby Bricks manages fulfillment across its logistics networks in Australia, the United Kingdom, and Europe.
The players
Sophie de Goede
She is the reigning World Rugby Women's 15s Player of the Year who collaborated on the new signature tee design.
Rugby Bricks
This Dunedin-based company provides rugby education and equipment to over 100,000 players, coaches, and parents worldwide.
The details
Rugby Bricks, founded in Dunedin in 2017, selected Sophie de Goede for this project because she embodies the company's commitment to preparation and continuous improvement. The tee prominently features her name and signature.
Timeline
Rugby Bricks was established in Dunedin, New Zealand, in 2017.
Sophie de Goede returned from an ACL injury in 2025.
The signature kicking tee launched globally on 17 September.
Culture Shift
This collaboration follows the rise in signature equipment lines for professional female athletes, signaling a shift in how sporting goods manufacturers approach gender-inclusive branding. It moves the industry toward prioritizing female stars as central drivers of product innovation and consumer demand.
Customers can now purchase the signature gear directly through the company's regional fulfillment centers in Australia, the UK, and Europe. Each purchase supports the athlete through a 20% revenue share agreement.
The takeaway
This launch establishes a new precedent for athlete-led product design within the global rugby community. Fans and players can expect Rugby Bricks to expand this model to other kickers in the future.
Further reading
For more on evolving gear trends, explore the Women’s Clothing section.
More information
To purchase the new signature model, visit the Rugby Bricks product store.
Source note: This article includes information reported by Scoop.
Live Poll
Do you believe signature equipment lines for athletes increase the visibility of women's sports?
