Regent Seven Seas Will Launch Supercar Cruise Tours
The luxury cruise line will debut automotive excursions featuring track driving and historic motor museums in summer 2027.
Updated on Sept. 28, 2026 in Cruises
Live Poll
Would you pay a premium for specialized hobby experiences like driving cars during your next vacation?
Regent Seven Seas will partner with Motorsport Lab in summer 2027 to offer luxury car-themed shore excursions across Europe. The program allows passengers on select sailings to drive supercars and visit historic motoring landmarks.
Why it matters
This partnership aims to integrate regional motoring cultures directly into the luxury cruise experience, providing guests with exclusive access to high-performance vehicles and famous heritage sites. It reflects a growing trend of catering to specific passenger hobbies through curated, high-end activities.
The Italian motoring excursion costs £6,077 per guest, while the Goodwood Estate experience is priced at £5,692 per person. Itineraries range from 7-night heritage voyages to 20-night culinary sailings.
The players
Regent Seven Seas
This luxury cruise line operates a fleet of high-end vessels, including the Seven Seas Grandeur, Seven Seas Prestige, and Seven Seas Voyager.
Motorsport Lab
This organization specializes in professional automotive driving experiences and performance vehicle tours.
The details
Participants can drive Ferraris in the Italian motor valley or experience Porsches and Lamborghinis at Barcelona's Terramar racetrack with professional guidance. Additionally, the Goodwood Estate visit features amenities including clay shooting, golf, and tea service.
Timeline
July 19, 2027: The Seven Seas Grandeur arrives in Barcelona.
July 29, 2027: The 9-night Eclipse the Ordinary cruise departs from Barcelona.
August 3, 2027: The 18-night Land of Vikings sailing departs from Copenhagen.
August 5, 2027: The 7-night History and Heritage itinerary departs from Athens.
August 7, 2027: The 20-night Culinary Wonders cruise departs from Rome.
Travel Outlook
The introduction of supercar tours follows the experiential luxury travel trend tracked by Virtuoso, which prioritizes unique and high-touch activities over standard sightseeing. This move differentiates the cruise line in a competitive market by catering to niche passenger interests.
Passengers looking to participate should review their specific itinerary, as the supercar and Goodwood activities are tied to selected sailings starting in summer 2027. Guests are advised to book these premium excursions well in advance, given the limited access to specialized track sessions.
The takeaway
Travelers should prioritize booking these niche excursions early to ensure availability for high-demand experiences like the Terramar racetrack sessions. This program demonstrates that luxury cruises are increasingly focusing on immersive, hobby-specific content to enhance the guest experience.
Further reading
Learn more about high-end voyage offerings on the Cruises section page.
Live Poll
Would you pay a premium for specialized hobby experiences like driving cars during your next vacation?
