ProMedia Group Acquired French Publisher Aerobuzz
The aviation media brand will join the London-based FlightGlobal stable while keeping its Lyon-based team.
Updated on Sept. 28, 2026 in Media
Live Poll
Do you believe media acquisitions generally lead to better and more diverse content for you?
ProMedia Group has finalized the acquisition of the French aviation publisher Aerobuzz. The brand will be integrated into the FlightGlobal family of publications to bolster its international multimedia presence.
Why it matters
This move expands the multimedia capabilities of FlightGlobal, which plans to leverage the expertise of the Aerobuzz team to develop new English-language content. The acquisition helps consolidate niche industry reporting under a broader corporate umbrella.
The acquisition includes a digital footprint highlighted by 85,000 subscribers to the Aerobuzz YouTube channel. Aerobuzz co-founders Gil Roy and Martin Roy will transfer to the new ownership group as part of the deal.
The players
ProMedia Group
A media organization headquartered in Rotterdam that serves as the parent company for FlightGlobal.
Aerobuzz
A French aviation publisher that maintains an 85,000-subscriber YouTube channel and operates out of Lyon.
FlightGlobal
A London-based aviation and aerospace information provider that has published the historic Flight magazine since 1909.
Gil Roy
A co-founder of Aerobuzz who will transition to the ProMedia Group-owned publisher following the acquisition.
Martin Roy
A co-founder of Aerobuzz who is transferring to the new ownership structure along with his fellow co-founder.
The details
The Aerobuzz brand will be retained under the FlightGlobal umbrella, and the existing team will continue operations from their base in Lyon. ProMedia Group, headquartered in Rotterdam, intends to utilize the combined resources to enhance aerospace media offerings.
Timeline
1909: Flight magazine was first published.
September 28, 2026: The acquisition of Aerobuzz was reported.
Market Landscape
This acquisition represents a modern evolution of the historical publishing legacy established by the 1909 launch of Flight magazine. By absorbing niche regional players, the company strengthens its position in an increasingly competitive digital aerospace media market.
Readers of Aerobuzz can expect the brand to remain active as it integrates into the FlightGlobal portfolio. The company intends to introduce English-language multimedia content, potentially increasing accessibility for non-French speaking aviation enthusiasts.
The takeaway
Industry consolidation in niche publishing allows legacy brands to scale their digital offerings to a global audience. This transition highlights the growing importance of high-engagement video platforms in traditional trade journalism.
Further reading
Explore more developments in the Media sector.
Source note: This article includes information reported by Flight Global.
Live Poll
Do you believe media acquisitions generally lead to better and more diverse content for you?
