Lotte Hotels and Dusit Resorts Formed Partnership
The two hotel chains have launched a reciprocal membership program to expand loyalty benefits globally.
Updated on Sept. 28, 2026 in Hotels
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Lotte Hotels & Resorts and Dusit Hotels & Resorts have entered a strategic partnership to grant members access to cross-brand benefits. This collaboration allows rewards members from both groups to utilize services at each other's global property networks.
Why it matters
Lotte Hotel is expanding its network of partnerships to attract more international customers to its loyalty program. This move aims to provide added value to existing members while increasing the brand footprint across new regions.
Dusit Hotels & Resorts operates a network of 60 properties across 18 countries, supported by a membership base of approximately 2.4 million people. Preferential rates for these members are now active at more than 30 Lotte Hotel locations.
The players
Lotte Hotels & Resorts
This global hospitality company is headquartered in South Korea and operates a large portfolio of luxury hotel properties.
Dusit Hotels & Resorts
Based in Thailand, this international hotel chain manages various resorts and properties across multiple continents.
The details
New members joining the Dusit Gold program through the partnership receive 1,000 sign-up points and a 10% discount on accommodations and facilities. Lotte Hotel Rewards members gain similar access to the international Dusit portfolio, following an overhaul of the Lotte system earlier in September 2026.
Timeline
September 28, 2026: Lotte Hotels & Resorts announced the partnership.
September 2026: Lotte Hotel completed an overhaul of its rewards system.
June 30, 2025: The partnership membership benefits will expire.
Travel Outlook
This partnership mirrors the 2026 industry shift toward loyalty program cross-chain interoperability intended to consolidate market share. By bridging these rewards systems, both brands are attempting to compete with larger global hotel conglomerates that leverage unified loyalty platforms.
Travelers should check which of the 30 participating Lotte Hotels offer preferential rates before finalizing their bookings to ensure they qualify for the discount. Members are encouraged to verify their status at the six excluded properties to avoid unexpected costs during their stay.
The takeaway
Travelers with loyalty status at either brand should proactively link their accounts to maximize points and qualify for the 10% discount on new stays. Leveraging these partnerships can provide significant savings for frequent guests traveling to international destinations through mid-2025.
What happens next
Membership benefits between the two hotel groups are scheduled to remain active until June 30, 2025, at which point the current agreement expires.
Further reading
Explore more industry updates and loyalty trends in our Hotels section.
Source note: This article includes information reported by 조선일보.
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