Haith and Grimme Will Exhibit at Fruit Attraction 2026
The partners will showcase their joint produce handling solutions at the Madrid trade show this October.
Updated on Sept. 28, 2026 in Organic Food
Haith and Grimme are scheduled to exhibit together at the upcoming Fruit Attraction 2026, which is expected to draw 121,000 trade professionals. This October event marks the third consecutive appearance at the show for UK-based manufacturer Haith.
Why it matters
The companies aim to strengthen their presence in Spain and Southern Europe by demonstrating a collaborative approach that integrates harvesting machinery with washing and packing solutions. The partnership seeks to highlight how their combined equipment covers the entire process from field to pack.
Haith brings 80 years of engineering experience to the exhibit at stand 10F23. The firm has appeared at Fruit Attraction for three consecutive years since its 2022 debut.
The players
Haith
This is a UK-based company that has spent 80 years specializing in the manufacture of agricultural washing and packing equipment.
Grimme
This is a manufacturer of agricultural machinery that has collaborated with Haith on produce handling solutions since 2020.
The details
By sharing a stand, Haith and Grimme aim to show visitors a joined-up approach to produce handling. The manufacturers combine Grimme's harvest machinery with Haith's specialized washing and packing solutions.
Timeline
Haith and Grimme began working closely together in 2020.
Haith first exhibited at the Fruit Attraction show in 2022.
The two companies previously co-exhibited at the event in 2025.
The 2026 exhibition is scheduled to take place in October 2026.
Culture Shift
The collaboration follows the strategic importance of the Fruit Attraction trade show for international market expansion. The companies are using the event as a primary platform to execute their growth strategy in Southern Europe.
Attendees at the trade show can evaluate the practical integration of harvesting and packing technology at stand 10F23. Professionals in the region can observe how these combined systems streamline the transition from field production to retail packaging.
The takeaway
Collaborative trade exhibits allow industrial partners to demonstrate end-to-end efficiency in the produce supply chain. Industry stakeholders should look for such integrated technological solutions to optimize their own field-to-pack operations.
What happens next
Haith and Grimme are confirmed to showcase their integrated harvesting and packing equipment at the Fruit Attraction trade show in Madrid throughout October 2026.
Further reading
Learn more about the latest developments in the industry on the Organic Food section page.
Source note: This article includes information reported by Freshplaza.
