Exabeam Channel Sales Surpassed Growth Targets
The company reported significant gains in partner-driven bookings through the first half of 2026.
Updated on Sept. 28, 2026 in Business Strategy
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Exabeam announced that its channel partner network became the company's primary sales channel as of June 30, 2026. The organization exceeded key performance growth targets during the first half of the year.
Why it matters
The company's focus on channel partners serves to scale its market presence following the 2024 acquisition of LogRhythm. By empowering partners through self-service tools and increased funding, Exabeam has effectively accelerated its customer acquisition pipeline.
Exabeam funded 90 partner-led marketing campaigns during the first half of 2026. The company also saw new logo pipeline growth reach 138%.
The players
Exabeam
This cybersecurity firm provides security information and event management solutions to organizations globally.
LogRhythm
This security intelligence company was acquired by Exabeam in 2024 to consolidate its market position.
The details
Exabeam has scaled operations by investing in partner education and co-marketing initiatives, including the use of the Sherpa AI tool for deal registration and training. This framework allows partners to manage certifications and pre-sales enablement directly.
Timeline
Exabeam acquired LogRhythm in 2024.
The APEX Partner Program launched in July 2025.
The channel organization exceeded sales targets during the first half of 2026.
Market Landscape
The firm's reliance on channel partners follows the 2024 acquisition of LogRhythm, marking a shift toward indirect sales models. This strategy allows the company to compete more aggressively in a crowded cybersecurity market by leveraging external partner ecosystems.
Existing customers may experience more streamlined service and procurement through local partners rather than direct corporate channels. These shifts focus on improving the accessibility of product certifications and support for users engaged in the ecosystem.
The takeaway
The success of the APEX Partner Program highlights the effectiveness of AI-driven self-service tools in scaling complex enterprise sales. Businesses can optimize growth by automating routine administrative tasks for their partner networks.
Further reading
Explore deeper insights into the sector on our Business Strategy page.
Source note: This article includes information reported by ChannelE2E.
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